Dentsu

NEWS DESK

Dentsu becomes the first MENA agency to Launch a Programmatic Connected TV Marketplace in Response to Evolving Viewer Behaviour

PR News Desk 22/05/2025

Dentsu today announces the launch of the first agency-curated Programmatic Connected TV (CTV) Marketplace in MENA, powered by Dentsu Media Exchange (DMX), in response to the region’s accelerating shift toward streaming. This industry-first move gives advertisers unprecedented access to premium

NEWS DESK

Dentsu Strengthens Leadership Bench with Dual Media Appointments of Fiona Black and Maya Tayara

PR News Desk 30/01/2025

Dentsu today announces the dual appointments of Maya Tayara as Managing Director of iProspect MENA and Fiona Black as Managing Director of Carat MENA.  These strategic appointments follow the announcement of Ramzy Abouchacra as Media Practice President of dentsu MENA last year, and underscore dentsu’s commitment to delivering client-centric realignment to support the

NEWS DESK

Dentsu reveals findings of largest of its kind cross platform Arabic Attention study

News Desk 09/10/2024

Dentsu MENA today announced the release of its pioneering research measuring attention across five social, video and contextual platforms in Arabic for the first time. This comprehensive study aims to bridge the gap between traditional measurement metrics and actual human behavior, offering vital insights into how attention shapes advertising effectiveness. Conducted with

NEWS DESK

Dentsu Launches GCC Edition of Landmark Global Future Consumer Study

PR News Desk 16/09/2024

Dentsu today announced the release of the GCC edition of it’s landmark global study Consumer Vision 2035: The Era of the Insight-to-Foresight Pivot, which charts the long-term consumer trends that will shape the next decade. The research shows a growing comfort level among GCC consumers for an increasing number of administrative and shopping activities being […]

NEWS DESK

Tarek Daouk expands Leadership remit to Turkey as CEO, MENAT and appointedPresident, Merkle SEMENAT

News Desk 15/07/2024

dentsu today announces the appointment of Tarek Daouk as CEO for the newly created sub-cluster of dentsu Middle East North Africa and Turkey (MENAT), expanding his role to lead dentsu’s operations in Turkey. Going forward, Tarek will lead the integrated growth strategy and business execution for MENAT, where dentsu has reorganised its operations to accelerate […]

NEWS DESK

Dentsu launches first of its kind cross-platform Attention study in Arabic

News Desk 08/05/2024

Dentsu today announced the launch of a new research study measuring attention in Arabic digital advertising for the first time. Conducted in partnership with Lumen Research, dentsu will measure consumer’s attention spans across various leading platforms to establish the value of attention as a media effectiveness metric, including how best to measure it, value it […]