DSS 2025

NEWS DESK

DSS 2025 Delivers Its Biggest-Ever Edition With Unbeatable Value, Endless Excitement, and a Summer Well Spent

PR News Desk 09/09/2025

Dubai Summer Surprises (DSS) 2025 has concluded its most dynamic and value-packed season to date, delivering a summer well spent for hundreds of thousands of residents and visitors. Over 66 action-packed days, the 28th edition transformed the emirate into the ultimate summer destination with

NEWS DESK

DSS 2025 Announces Epic Final Weekend Celebrations With End of Season Sale, Superstar Concerts, Mega Raffles, and more

PR News Desk 27/08/2025

Wrapping up its most exciting and value-packed edition ever on 31 August, Dubai Summer Surprises (DSS) 2025 is calling all residents and visitors not to miss spectacular final weekend celebrations of its jam-packed citywide programme of thousands of offers and things to do, see, shop, and explore. Following 66 non-stop days of blockbuster summer celebrations, […]

NEWS DESK

DSS 2025: Last Chance for Families to Enjoy Dubai’s Most Affordable Summer Staycation Deals and Hotel Offers

PR News Desk 19/08/2025

Counting down to its final few weeks, Dubai Summer Surprises (DSS) 2025 is keeping the summer spirit high by offering some of the most competitive hotel rates in the region, making world-class hospitality more affordable and accessible than ever for residents and visitors. Organised by Dubai Festivals and Retail Establishment (DFRE), thousands of exclusive family […]

NEWS DESK

DSS Brings a New Week of the Unmissable Great Dubai Summer Sale Daily Surprises Across the City

PR News Desk 31/07/2025

Dubai Summer Surprises (DSS) 2025 continues to bring the season’s biggest-ever savings for the Great Dubai Summer Sale (GDSS), including another packed-week of the incredible GDSS Daily Surprises running until 7 August. A brand-new, one-day only deal will continue to drop every single day at a different location, offering shoppers jaw-dropping discounts of up 90 […]

NEWS DESK

DSS 2025 Launches the Great Dubai Summer Sale With the Biggest Savings & Winnings of the Season

PR News Desk 14/07/2025

The summer of big savings and even bigger winnings continues with the second dedicated shopping season of Dubai Summer Surprises (DSS) 2025: the Great Dubai Summer Sale (GDSS). Running from 18 July to 10 August, this three-week retail spectacular brings the deepest discounts of the season, up to 90 per cent off during limited-time flash […]

NEWS DESK

DSS 2025 Keeps the City Buzzing With Concerts, Camps, and Cool Family Fun This Week

PR News Desk 12/07/2025

Dubai Summer Surprises (DSS) 2025 continues to transform the city into the ultimate summer playground during its third week, offering unbeatable value, non-stop entertainment and family fun for all. This week marks the final stretch of Summer Holiday Offers, but the dynamic DSS programme of thousands of offers and things to do continues all summer […]

NEWS DESK

Modesh and Dana Transform Dubai Into the Ultimate Summer Family Playground for DSS 2025

PR News Desk 11/07/2025

As Dubai Summer Surprises (DSS) 2025 continues its citywide takeover, everyone’s favourite characters Modesh and Dana are leading the way with a vibrant line-up of family activations designed to make this the most joyful and value-packed summer yet. From playful outdoor zones to coffee pop-ups, movie premiers, creative challenges, and surprise appearances, Modesh and Dana

NEWS DESK

DSS 2025 Unveils Showstopping Line-Up Of Live Entertainment, Theatre, Concerts, and Comedy

PR News Desk 10/07/2025

Dubai Summer Surprises (DSS) 2025 is set to strike all the right chords this season with an incredible line-up of live entertainment, concerts, theatrical performances, cultural events, and comedy shows lighting up the city from now until 31 August. Organised by Dubai Festivals and Retail Establishment (DFRE), this year’s entertainment calendar features international

NEWS DESK

DSS 2025 Unveils AED 20 Million In Prizes With Citywide Raffles and Retail Promotions

PR News Desk 03/07/2025

As part of the most value-packed edition in its 28-year history, Dubai Summer Surprises (DSS) 2025 is giving residents and visitors the chance to win big all season long, with AED 20 million worth of prizes waiting to be claimed. Running until 31 August, this year’s citywide line-up of raffles and promotions promises a summer […]

NEWS DESK

DSS 2025 Spotlights Top Arab Talent with Beat the Heat DXB Concert Series This July

PR News Desk 24/06/2025

Dubai Summer Surprises (DSS) 2025, the city’s ultimate celebration of non-stop summer fun organised by Dubai Festivals and Retail Establishment (DFRE) with thousands of unbeatable offers and things to do, is turning up the volume this July with the eagerly-awaited return of Beat The Heat DXB concert series. Taking place across two weekends, 4–5 July […]

NEWS DESK

DUBAI JEWELLERY GROUP SETS THE STAGE FOR A GOLDEN SUMMER DURING DSS 2025

PR News Desk 23/06/2025

This Dubai Summer Surprises (DSS), the Dubai Jewellery Group (DJG) is turning up the sparkle with its most glittering campaign yet! From June 27 to August 30, jewellery shoppers across Dubai are in for an unforgettable season of rewards, savings, and surprises. 30 Golden Chances to Win! Upon purchase of AED 1,000 or more worth […]