The “EUROPEAN RICE” campaign, an EU-funded initiative dedicated to promoting European rice in the UAE, is grounded in a commitment to advancing sustainable agricultural practices that are beneficial for both the environment and consumers. With increasing awareness of the need to
European Rice
The “EUROPEAN RICE” campaign is making its debut in the UAE, bringing a series of engaging activities, events, and content to promote the superior quality, sustainability, and versatility of rice grown in the European Union. This initiative aims to elevate the profile and competitiveness of EU rice in this important market, targeting consumers, food industry