talabat, the leading everyday app in the Middle East and North Africa (MENA) region, and TOD by beIN, MENA’s sports and entertainment streaming platform, have seen an unprecedented strong response to their latest partnership, with the FIFA World Cup 2026™ campaign selling out in just five days
FIFA
Football fans, consider your sleep schedule officially cancelled. Vida Creek Beach is turning The Courtyard into the ultimate all-nighter HQ this FIFA season, where the matches keep rolling, the shisha keeps flowing and the food situation is handled 24/7. Whether you’re there for the nail-biting penalties, the group chat commentary or just an excuse to […]
In run-up to 2026 FIFA World Cup The Argentine Football Association has signed a regional fintech partnership deal with UAE-based LuLu Financial Holdings, naming the group’s payment and remittance brands—LuLu Exchange and LuLu Money—as its official fintech partners in 10 countries spanning the Middle East and Asia-Pacific for the next 12 months. The agreement was […]
PIF and FIFA today announced PIF as an official partner of FIFA Club World Cup 2025™, which will take place in the U.S. from June 14 to July 13, 2025. The partnership reflects FIFA and PIF’s shared vision to enable greater participation in sports by unlocking new opportunities, fostering innovation and engaging fans around the […]
For Fifa World Cup 2026 American Airlines has been confirmed as the Official North American Airline Supplier for the Fifa World Cup 2026, enhancing the airline’s presence across Canada, Mexico, and the United States. This strategic partnership will support Fifa in providing seamless and world-class air travel for teams, fans, and stakeholders during the largest […]
FIFA has selected Rock-it Cargo, a Global Critical Logistics (GCL) company, as the Official Logistics Provider of the FIFA World Cup 26™ – the game-changing edition of the tournament set to take place across 16 Host Cities in Canada, Mexico and the USA from 11 June to 19 July 2026. Rock-it Cargo will help FIFA […]
Hisense, a leading brand in global consumer electronics and home appliances, announced it has entered into an official partnership for the new FIFA Club World Cup™. The announcement was made today at a special event at Shanghai Tower attended by FIFA President Gianni Infantino, FIFA Secretary General Mattias Grafström, and Hisense Group Chairman Jia Shaoqian. […]
At Lenovo’s annual Tech World innovation event, Lenovo and FIFA have revealed the multinational company as Official FIFA Technology Partner – FIFA’s top tier sponsorship category – in a deal that includes the FIFA World Cup 2026™ in Canada, Mexico, and the United States, and the FIFA Women’s World Cup 2027™ in Brazil. The two […]

















