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NEWS DESK

OMODA & JAECOO SHS Powers UAE Football Fans’ Summer Journeys with Performance and Comfort

As football excitement captures the attention of millions of fans worldwide this summer, watching the game has evolved beyond the stadium into a complete lifestyle experience. Across the UAE, fans are gathering with friends and families for match-night celebrations, inter-Emirate road trips, beachside screenings, and outdoor viewing experiences — creating a growing demand
NEWS DESK

LG Transforms Home Viewing Across the Middle East and Africa with Ultimate Football Season Campaign Featuring Wael Gomaa and Hafid Derradji

As football fever sweeps across the Middle East and Africa, LG Electronics has officially launched a dynamic, 3-month campaign designed to transform living rooms into thrilling, stadium-like environments. Running until the end of July, the initiative brings fans closer to the action than ever before, combining the smart, seamless streaming capabilities of LG webOS with
NEWS DESK

LEGEND OF THE GAME PAOLO MALDINI PLACES HIS TRUST IN RRS INTERNATIONAL DEVELOPMENT AS NH COLLECTION RAS AL KHAIMAH AL MARJAN ISLAND HOTEL & APARTMENTS ATTRACTS GLOBAL CONFIDENCE

RRS International Development has announced their collaboration with the football legend Paolo Maldini, a move that reflects his confidence in the project’s vision, the NH Collection brand, and the leadership behind RRS International Development.   The approximately USD 100 million mixed-use development, comprising 121 hotel keys and 36 branded residences, is
NEWS DESK

OVER 3,500 PLAYERS TAKE CENTRE STAGE IN THE MANCHESTER CITY ABU DHABI CUP, THE REGION’S LARGEST YOUTH FOOTBALL TOURNAMENT

The record-breaking Manchester City Abu Dhabi Cup wrapped up a thrilling seventh edition as more than 3,500 young boys and girls from across the region and internationally showcased their talent over three days at Zayed Sports City. The region’s biggest annual youth football tournament welcomed more than 244 teams from 18 countries, including professional clubs, Al Jazira,
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Football’s Yellow Card Becomes a Call for Action on Cardiovascular, Renal, and Metabolic Health at Boehringer Ingelheim’s CRM United Event

Boehringer Ingelheim, one of the world’s leading research-driven biopharmaceutical companies, hosted its CRM United awareness event on a football pitch at RAD Sports – Dubai Studio City. The venue became the stage for an inspiring afternoon dedicated to raising awareness about the interconnectivity between cardiovascular, renal, and metabolic (CRM) diseases and the
NEWS DESK

Football Escapes Returns to Jumeirah Beach Hotel

PR News Desk
Jumeirah Beach Hotel announces the return of its renowned Football Escapes programme, offering young guests a once-in-a-lifetime opportunity to train with football legends. This October, the hotel will host exclusive football camps with legends of the game Wayne Rooney, Michael Owen, and Michael Dawson, promising an unforgettable experience for every young football fan.
LuLu
Business Sport

LuLu Financial Holdings signs landmark fintech partnership with Argentine Football Association

Arnold Pinto
In run-up to 2026 FIFA World Cup The Argentine Football Association has signed a regional fintech partnership deal with UAE-based LuLu Financial Holdings, naming the group’s payment and remittance brands—LuLu Exchange and LuLu Money—as its official fintech partners in 10 countries spanning the Middle East and Asia-Pacific for the next 12 months. The agreement was […]
NEWS DESK

Precision Football Celebrates Three Years as UAE’s Ministry of Sports Taps Platform for National Talent Pipeline

PR News Desk
Precision Football, the high-performance platform backed by Agon Capital and founded by former professional footballer and UEFA-qualified coach Sonny Cobbs, is celebrating three years of operations. This milestone coincides with a strategic new partnership with the UAE Ministry of Sports, cementing its role as a key player in the country’s long-term sports infrastructure
NEWS DESK

City Football Schools and Al Jazira Club Academy announce groundbreaking partnership to help develop the next generation of football talent in the UAE

PR News Desk
City Football Schools and Al Jazira Club Academy today announced a landmark collaboration that will see talented players in the UAE developed and helped on a professional pathway from the age of six years old. From the start of next season, City Football Schools will deliver the coaching for the Al Jazira Club Academy foundation […]