As the Middle East’s gift card and incentive market accelerates toward USD 38 billion by 2030, businesses across the UAE and Saudi Arabia are transforming how they reward employees and customers. According to new data from Mordor Intelligence, the gift card and incentive card market in the GCC
Gift Cards
As Eid Al Adha approaches, UAE consumers are tapping into eGift cards or digital gift cards, combining the age-old custom of Eidiya with the modern need for convenience, flexibility, and personalization. A recent survey by YOUGotaGift and YouGov revealed that nearly three out of five UAE consumers (62%) favored receiving gift cards from a preferred […]











