Lenovo today announced a global partnership with David Beckham, bringing together one of the world’s most recognized cultural figures and one of the world’s leading technology companies. The collaboration builds on Lenovo’s expanding role in global football, including its position as
Global Partnership
Object 1, the award-winning developer shaping the UAE’s real estate landscape with design-led projects, has signed an official global partnership with the Nottingham Forest Football Club, marking the start of an exciting collaboration that brings together world-class football and Dubai’s rapidly growing real estate sector. Running throughout the 2025–26 season, the
Informa Connect Academy, a leading force in learning and training, is thrilled to announce an exciting new partnership with EFQM, aimed at delivering EFQM training across the Middle East, Asia, Australia, and the UK. This collaboration is set to empower organisations worldwide with the tools and knowledge necessary to drive continuous sustainable performance improvement.
Ultimate Risk Solutions (URS) is pleased to announce a global cooperation with Howden, who has become a new client for URS’ advanced risk-management suite. This suite covers economic and regulatory capital management, asset modeling, Enterprise Risk Management (ERM), reserving, and price optimization. The partnership aims to leverage URS’s core competencies to add value to
Global sports company PUMA, has announced a worldwide partnership with HYROX, the world series of fitness racing. The partnership sees PUMA become the official apparel and footwear partner for all HYROX races from 2024 to 2027. PUMA has been a local partner to HYROX since the first ever race, held in Hamburg in 2018 with 600 […]
WHOOP, the human performance company, today announced Cristiano Ronaldo, the legendary football icon, as an official global ambassador and investor. This represents one of Ronaldo’s most significant investments to date. Ronaldo joins the company’s growing roster of global ambassador investors, including Patrick Mahomes, Michael Phelps, Eli Manning, Rory
Norwegian superstar Erling Haaland has partnered with the Norwegian Seafood Council (NSC) as part of a new global collaboration. The partnership underscores the shared commitment of both Haaland and the Norwegian Seafood Council to strive for greatness within their respective fields in a joint effort towards increasing the consumption of seafood. Haaland, said: “Seafood
The Formula One grid is charging into the 2024 season with a new look and new support. Today, Red Bull F1 Teams and Visa (NYSE: V) announced an unprecedented multi-year agreement where Visa will become the first global partner of both Red Bull F1 teams, bringing a new look to the F1 grid in the […]

















