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HONOR BRINGS ITS ALPHA PLAN TO LIFE AT LEAP 2026 WITH THE WORLD’S FIRST ROBOT PHONE AND RENEWED “DARE TO BE” BRAND DIRECTION

HONOR, a global leading AI device ecosystem company, concluded its participation at LEAP 2026, bringing its “ALPHA PLAN: From Vision to Reality” to life through the world’s first Robot Phone, advancements in robotics, cinematic imaging and connected AI experiences. The participation also marked HONOR’s renewed “Dare to Be” brand direction reflecting its continued
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HONOR ANNOUNCES NEW BRAND STRATEGY AS IT ACCELERATES TRANSFORMATION INTO A GLOBAL AI DEVICE ECOSYSTEM COMPANY

HONOR, a global AI ecosystem device company, today announced its new brand strategy “Dare to Be”, marking the next chapter in its evolution from a company predominantly known for smartphones into a broader AI device ecosystem company spanning intelligent devices, robotics, next-generation software and connected AI experiences. The strategy brings HONOR’s technology,
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HONOR Announces Participation at LEAP 2026, Showcasing the World’s First Robot Phone and Its AI Ecosystem Vision

Global leading AI device ecosystem company HONOR today announced its participation in LEAP 2026, taking place from 31 August to 3 September in Riyadh, under the theme “Alpha Plan: From Vision to Reality.” The participation highlights HONOR’s commitment to bringing its AI ecosystem closer to families across the Kingdom and demonstrating how intelligent, connected
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HONOR X7e Plus 5G: Built for The Places Other Phones Go to Die

There are environments where smartphones are worn down long before they suffer a dramatic accident. Heat lingers for hours, dust settles into every exposed surface and water appears through splashes, humidity or sudden contact. None of these conditions needs to destroy a phone immediately. Their impact is often gradual, building through repeated daily exposure. This […]
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Why More Smartphone Users Are Switching to HONOR Magic V6

Changing smartphones used to be a major decision. Once people bought into the Apple or Samsung ecosystem, they often stayed there for years because everything from their photos and messages to their accessories and daily routines revolved around that platform. Today, that decision is becoming less about brand loyalty and more about whether a smartphone […]
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HONOR MAGIC V6: THE ONE DEVICE FOR THE ENTIRE JOURNEY

Travelling lighter just became easier Modern travel can quickly become overloaded. Even short trips often mean carrying a phone for calls and navigation, a charger for long days, and sometimes a tablet or laptop just to review documents, join calls, or stay on top of work. What should feel simple can easily become heavy, fragmented, […]
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WHY THE NEXT WORK PHONE WON’T BE A BAR PHONE

Today’s professionals work across time zones, devices, and applications. A typical day can involve moving between WhatsApp conversations, Teams meetings, Excel spreadsheets, presentations, dashboards, and emails, all from a single device. The problem is that while the way we work has evolved dramatically, the smartphone has remained largely the same. Traditional slab
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HONOR Teases the Upcoming HONOR 600 Lite

Global AI device ecosystem company HONOR today announced the upcoming launch of the HONOR 600 Lite. The HONOR 600 Lite delivers a refined everyday experience with an ultra-slim metal body with a full-view display, upgraded 108MP ultra-clear photography powered by a dedicated AI Camera Button. Anchored by a class-leading 6520mAh long-lasting battery, the HONOR 600 […]
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HONOR Brings the Spirit of Ramadan To Life With An Exclusive Honor Majlis Celebrating Togetherness And Community

HONOR, a global AI device ecosystem company, hosted an exclusive HONOR Majlis, welcoming media, business partners, and members of its wider community for an evening rooted in togetherness, generosity, and authentic engagement. Ramadan evenings are made for slowing down, gathering, and sharing something special, reflecting this spirit and the HONOR Majlis suhoor reflected
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HONOR MWC Global Launch Event 2026: Believers in AI Future

HONOR, a leading global AI device ecosystem company announces its global launch event at MWC Barcelona 2026, where the company will showcase the highly anticipated HONOR Robot Phone and offer a sneak peek into its future. HONOR will also introduce the HONOR Magic V6, its next-generation foldable featuring improved durability, a larger battery, and a […]
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HONOR Accelerates Overseas Growth in 2025, with the Middle East Emerging as a Strategic Growth Engine

HONOR, a global AI device ecosystem company, today announced strong overseas performance in 2025, underscoring the accelerating role of international markets as a central pillar of its global growth strategy. According to the latest analysis by leading industry analyst Omdia, HONOR recorded approximately 55%[1] year-on-year growth in overseas smartphone shipments during
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HONOR EMPOWERS EVERYDAY CREATORS THROUGH “MASTER THE LIGHT” PHOTOGRAPHY MASTERCLASS AT DUBAI MALL

HONOR, a global AI device ecosystem company, successfully concluded a photography masterclass “Master the Light” photography masterclass at its Experience Store in Dubai Mall, reinforcing its commitment to technical education and redefining the role of retail spaces as immersive learning environments. This photography masterclass reflects HONOR’s broader vision of
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HONOR Continues Expanding Its UAE Retail Footprint with Upcoming Experience Store Opening at BurJuman Mall

HONOR, a leading global AI device ecosystem company, has announced the upcoming opening of its new HONOR Experience Store at BurJuman Mall Dubai, further strengthening the brand’s retail presence in Dubai and bringing its immersive AI Smart Living experience closer to consumers. Located at Level 2, Lobby A, BurJuman Mall, the new store will officially […]