Innovation

Aviation Tech

AI at American Airlines enhances efficiency and customer experience

News Desk 18/01/2025

New focus on generative AI American Airlines has long been a leader in integrating technology to improve its operations and customer service, and artificial intelligence (AI) plays a central role in this evolution. With vast amounts of data streaming in from various sources, AI enables the

NEWS DESK

MBRF concludes exceptional year of achievements in knowledge dissemination and innovation

PR News Desk 13/01/2025

The Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) marked a year of significant progress and remarkable achievements in 2024, solidifying its position as a leading entity in the field of knowledge dissemination and innovation. During the previous year, MBRF successfully launched a number of innovative initiatives and projects and organized various enriching

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AL SAFADI INTRODUCES OVENTINE

PR News Desk 13/01/2025

Al Safadi, the successful family-run restaurant chain, proudly unveils its latest culinary innovation, OVENTINE, a Levantine-inspired dining concept that redefines how tradition and modernity converge. Designed to captivate the hearts of food enthusiasts, OVENTINE is a celebration of oven-baked artistry, bringing together time-honoured techniques and contemporary

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Sustainable innovation and transformative technology to shine at the largest edition

PR News Desk 10/01/2025

Light + Intelligent Building Middle East, the region’s leading event for lighting and building technology, will be held next week from 14-16 January at the Dubai World Trade Centre. The 2024 edition broke previous records, welcoming 14,388 visitors and 417 exhibitors. This year’s show is poised to build on this success, featuring over 440 exhibitors […]

Events Tech

CTA unveils new global innovation champions

Arnold Pinto 10/01/2025

At CES 2025 in Las Vegas The Consumer Technology Association (CTA) has unveiled the 2025 Global Innovation Scorecard, recognising nations excelling in areas such as broadband, autonomous vehicles, and blockchain technologies. The announcement was made on January 7 during the CES 2025 conference in Las Vegas, where representatives from the honoured nations were recognised

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BEHIND THE TECH WITH DSF: HOW CUTTING-EDGE INNOVATION POWERS GROUNDBREAKING CITYWIDE SPECTACLES

PR News Desk 08/01/2025

Dubai has always been a city of firsts, a place where the extraordinary becomes reality and innovation knows no limits. From architectural marvels to pioneering experiences, the city consistently pushes the boundaries of creativity and technology, setting new global benchmarks along the way. This season, the Dubai Shopping Festival (DSF) – the city’s biggest-ever,

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Lenovo™ at CES 2025: Pioneering the Future with AI-Powered Innovation

PR News Desk 08/01/2025

Lenovo, a global technology leader, unveiled a groundbreaking lineup of AI-powered solutions at CES® 2025, showcasing bold innovation across its commercial, gaming, and consumer segments. With products designed to empower professionals, gamers, creators, and students alike, Lenovo is delivering smarter technology for all that leverages the power of AI to deliver

NEWS DESK

Russia continuing to hold its leading positions in the international arena

PR News Desk 31/12/2024

Russia is actively taking up leadership in international rankings, and its role in establishing conditions for innovation development is most noticeable. Sanctions, withdrawal of foreign partners, departure of wealthy people have not dented this country’s economy in any way. The key driver of Russia’s economy is Moscow, where a powerful innovation ecosystem has

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Mohammed Bin Rashid Housing Establishment Leads Innovation with Full Adoption of Cloud Computing

PR News Desk 30/12/2024

Mohammed Bin Rashid Housing Establishment (MBRHE) has announced a significant milestone in its digital transformation journey by transitioning completely to cloud computing. This strategic move enhances the flexibility of its systems, operational efficiency, and resilience in managing crises and disasters. It aligns with the organization’s ongoing efforts to deliver

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ICBA Advances Innovation and Collaboration for Sustainable Land Restoration at COP16

PR News Desk 15/12/2024

The International Center for Biosaline Agriculture (ICBA) marked its impactful participation at the sixteenth session of the Conference of the Parties (COP16) to the United Nations Convention to Combat Desertification (UNCCD), held under the theme “Our Land. Our Future.” The event, hosted in Riyadh from December 2 to 13, was the first UNCCD COP held […]

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New Survey of VMware Customers Reveals Strong Desire to Maximize the Value of Perpetual Licenses

PR News Desk 13/12/2024

Rimini Street, Inc. (Nasdaq: RMNI), a global provider of end-to-end enterprise software support and innovation solutions, the leading third-party support provider for Oracle, SAP and VMware software, today announced the findings of the report, “Insights and Strategies on VMware: Navigating the Evolving Hypervisor Market.” The Rimini Street-sponsored research was

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MEBAA Show 2024 opens today, spotlighting innovation and regional growth

PR News Desk 10/12/2024

His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority, Chairman of Dubai Airports, Chairman and Chief Executive of Emirates Airline and Group, today opened the MEBAA Show 2024 at Dubai World Central – Al Maktoum International (DWC). His Highness Dr. Sheikh Sultan bin Khalifa Al Nahyan, Adviser to the […]

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MEBAA Show 2024 kicks off tomorrow, showcasing leadership and innovation in business aviation

PR News Desk 09/12/2024

The MEBAA Show, the foremost business aviation platform in the Middle East and North Africa, will kick off tomorrow (Tuesday 10th December) at Dubai World Central – Al Maktoum International (DWC), Dubai Airshow Site. Over three days, the 2024 edition will unite visitors from over 95 countries, solidifying Dubai’s role as a global business aviation […]

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Dell Technologies and Ras Al Khaimah Economic Zone Collaborate to Drive Innovation and New Growth Opportunities

PR News Desk 05/12/2024

Dell Technologies and Ras Al Khaimah Economic Zone (RAKEZ) signed a Memorandum of Understanding (MoU) to provide enhanced security, flexibility, and scalability to the companies in the economic zone’s thriving business ecosystem. The MoU, signed by Walid Yehia, Managing Director – Gulf, Dell Technologies and Alida Helena Scholtz, Chief Financial Officer, RAKEZ seeks

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Automechanika Dubai supports the UAE’s eMobility goals with a platform for innovation and collaboration

PR News Desk 04/12/2024

As the UAE accelerates its journey toward sustainable transportation, Automechanika Dubai 2024 plays a vital role in supporting the nation’s electric mobility (eMobility) targets. Returning to the Dubai World Trade Centre from 10–12 December 2024, the event will explore key strategies to advance electrification, foster partnerships, and reshape the automotive aftermarket

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MEPRA Awards 2024: Showcasing Excellence in PR Strategy and Innovation

PR News Desk 03/12/2024

Honoring the standout achievements in PR and communications over the past year; the Middle East Public Relations Association (MEPRA) hosted its 16th award edition on November 28, 2024. Attended by over 550 guests, the event gathered 62 top agencies and professionals to contend for esteemed titles across 53 competitive categories, celebrating excellence and transformative

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Vision, Innovation, and Inclusivity Sets the Benchmark for Progress in UAE

PR News Desk 02/12/2024

As the UAE celebrates its 53rd National Day, it offers the world more than just a reason to marvel at its rapid transformation; it delivers a masterclass in how visionary leadership, innovation, and inclusivity can drive a nation to global prominence. The UAE’s journey from its founding in 1971 to becoming a hub for technology, […]

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28th World Investment Conference in Riyadh Concludes with Calls for International Collaboration, Innovation, and Sustainability

PR News Desk 30/11/2024

International collaboration, innovation and sustainability were the key themes of the 28th World Investment Conference (WIC28), hosted by Invest Saudi and the World Association of International Promotion Agencies (WAIPA) that concluded in Riyadh this week. Commenting on the success of the event, H.E. Khalid A. Al-Falih, Saudi Minister of Investment said, “This event

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ICBA Marks 25 Years of Innovation in Agricultural Research and Sustainable Development

PR News Desk 29/11/2024

As it approaches its 25th anniversary, The International Center for Biosaline Agriculture (ICBA) reflects on a journey marked by resilience, innovation, and a steadfast commitment to supporting sustainable agriculture in some of the world’s most challenging environments. Established in 1999 through a visionary collaboration between the UAE Government and the Islamic

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Xsolla Expands Leadership in Game Development and Innovation in APAC

PR News Desk 21/11/2024

Xsolla, a global video game commerce company, Busan Metropolitan City, and Busan Digital Asset Nexus Co., Ltd. (BDAN) have signed a significant Memorandum of Understanding (MOU) to position Busan as a global hub for game development and technological innovation. The agreement solidifies plans to establish Xsolla’s Asia-Pacific (APAC) headquarters in Busan, launch a