IQOS, the smoke-free products brand of Philip Morris International is proud to bring to Dubai Design Week its global collaboration with iconic Italian design brand SELETTI. “Sensorium Piazza”, an installation that IQOS brings with the signature of SELETTI, is open to Dubai Design Week visitors
IQOS
Philip Morris International Marks a Decade of IQOS—a Milestone in the Journey to a Smoke-Free Future
Philip Morris International Inc. (PMI) (NYSE: PM) marks the 10th anniversary of the introduction of its leading smoke-free product, IQOS. The launch of this smoke-free innovation was a breakthrough moment toward achieving the company’s commitment to a future without cigarettes. In Japan—the first market where IQOS was launched in 2014—newly











