INFINITI Middle East has wrapped up filming of its exciting new content series, “Undiscovered Arabia.” This inventive campaign marked a collaboration with four regional adventurers, each embarking on their own captivating journey to uncover hidden gems in the heart of the Middle
Journey
JETOUR, the leading Chinese SUV brand tailored to market trends and consumer needs, presented it’s ‘Enjoy the Journey, Embrace the World’ themed global press conference during the highly anticipated Beijing Auto Show. Since its establishment and elevation to an independent brand with fully autonomous operations across R&D, procurement, marketing, production and
Gulf for Good, the UAE-based non-profit organization dedicated to transforming lives through adventure challenges and community engagement, is thrilled to announce the launch of its expedition lineup for 2024. This year’s collection of challenges features cherished peaks that have become favorites and new, iconic trails promising adventure and purpose. From the trails of












