LG

NEWS DESK

LG’s Brand ReINVENTION: A Global Success Story

PR News Desk 14/10/2024

LG Electronics (LG) has made significant strides in the global market with its innovative brand strategies, earning its place as a top global brand. On October 10, LG was ranked 97th with a brand value of approximately USD 6.5 billion in the Best Global Brands 2024 report by global brand

NEWS DESK

Elevate Cooling Efficiency and Sustainability with LG’s Advanced Multi V Water HVAC Solutions

News Desk 09/10/2024

Ideal for the region’s extreme climate, and leading the charge in energy-efficient HVAC solutions, LG Electronics’ (LG) Multi V Water system is designed to offer superior cooling performance. Boasting a cutting-edge system delivering exceptional operational savings and adaptable installation, it’s the perfect fit for modern businesses seeking to optimize both energy usage

NEWS DESK

LG Presents Global Music Festival

PR News Desk 03/10/2024

LG Electronics (LG) is launching a new marketing campaign showcasing the powerful audio performance and dynamic style of its LG XBOOM speakers. The campaign is ignited with Boom Boom Pow Festa, a unique music festival dedicated to the iconic Black Eyed Peas’ song “Boom Boom Pow.” Released in 2009, this legendary party anthem topped the […]

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Revolutionize Your Kitchen Convenience with LG’s Built-in Microwave Oven

PR News Desk 26/09/2024

LG Electronics (LG), in delivering to market its beautiful built-in microwave oven, is combining cutting-edge technology with a sleek, minimalist design, offering both the functionality and aesthetic appeal that modern homeowners demand. Perfectly suited for contemporary kitchens, it brings a touch of sophistication while enhancing your cooking experience. At the warm

NEWS DESK

Elevate Every Moment with the Sweet Immersive Tones of the 600W LG Soundbar

PR News Desk 23/09/2024

Bringing 600W of smooth surround sounds, LG Electronics (LG) boasts a soundbar designed to redefine the home cinema experience by delivering powerfully immersive aural experience. Perfectly tailored for movie lovers and sports enthusiasts, the 600W LG Soundbar is a must-have for home entertainment setups, offering a dynamic audio performance that elevates every moment of

NEWS DESK

LG Leads Home Innovation with Advanced Refrigerators Promoting Healthier Living

PR News Desk 11/09/2024

Redefining how we think about fresh food storage, the LG Electronics (LG) refrigerator range is engineered to keep your food fresher, longer, and healthier. From the Top Mount Refrigerator in Dark Graphite Color with DoorCooling™, and Multi AirFlow and the Side-by-Side Refrigerator with Touch LED Display – both boasting a 509-liter capacity – to the […]

NEWS DESK

LG to Introduce Exciting Vision for Future Living With ‘LG Ai Home’ Innovations at IFA 2024

PR News Desk 06/09/2024

LG Electronics (LG) is set to unveil its vision for future living at IFA 2024, showcasing a complete range of AI home solutions for every need and lifestyle under the theme of ‘Experience, Affectionate Intelligence (AI) Home.’ Central to LG’s Affectionate Intelligence Home is LG ThinQ ON, an advanced AI home hub designed to deliver […]

NEWS DESK

LG’s CordZero™ A9X Stick Vacuum Delivers Unmatched Power and Innovation to Home Cleaning

PR News Desk 05/09/2024

LG Electronics (LG) continues to push the boundaries of home cleaning with the CordZero™ A9X Cordless Stick Vacuum, a cutting-edge solution designed to make household chores easier, more efficient, and even more enjoyable. As a Red Dot award winner, LG’s A9X combines advanced technology with user-friendly features to deliver an unparalleled cleaning experience. Standing

NEWS DESK

LG Partners with DIDI to Empower UAE Youth Through Innovative Design Challenge

PR News Desk 03/09/2024

LG Electronics (LG) has teamed up with the Dubai Institute of Design and Innovation (DIDI) Project Design Space, now in its 8th season, to unleash the creativity and vibrancy of young voices in Abu Dhabi and the UAE. This year’s focus is aligned with DIDI’s participation in the global Terra Carta Design Lab, founded by […]

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Celebrate 10 Years of webOS and Immerse Yourself in Entertainment with LG Streaming Week

PR News Desk 30/08/2024

LG Electronics (LG) is celebrating the 10th anniversary of its pioneering webOS platform with the LG Streaming Week event, where customers who purchase an LG TV will enjoy full access for a limited time to an extensive lineup of streaming services. Perfect for parents of little ones, Baby Shark World will be available throughout the […]

NEWS DESK

Combat Humidity with LG’s Smart Dehumidifiers for a Cooler, Healthier Home

PR News Desk 20/08/2024

LG Electronics (LG) is putting moisture in its place, with smart dehumidifiers designed to transform indoor environments into cooler, healthier spaces by effectively combating humidity. Central to LG’s innovation is the Dual Inverter Compressor, which guarantees high efficiency, robust performance, and low noise levels. Unlike conventional compressors that operate at a

NEWS DESK

LG Revolutionizes Fresh Food Storage With Advanced Refrigerators Promoting Healthy Eating

PR News Desk 14/08/2024

The latest models in the LG Electronics (LG) refrigerator range, including the LG Signature, and Slim, InstaView™ French Door fridges, and the large LG Side-by-Side InstaView™ fridge, showcase cutting-edge technology that can ensure those prone to leaving fruit and veg wilt will stay on their healthy eating track. By keeping food fresher for longer, LG […]

NEWS DESK

Throw The Best Parties This Summer and Have Amazing Vibes With Your Friends and Family

PR News Desk 06/08/2024

The summer months are here, which means it’s time to get indoors for all your parties and gatherings. However, no party is complete without some fine tunes to get the dance floor pumping or just to set the general vibe. This is where LG Electronics comes in, with the LG SC9S Soundbar. The pinnacle of […]

NEWS DESK

Beat the humidity this summer in the UAE thanks to the LG Smart Dehumidifier

News Desk 30/07/2024

With the temperatures reaching soaring heights and humidity at its highest, residents in UAE are struggling with comfort, even within their homes and air conditioning at full blast. As of today, humidity in the UAE has reached record levels, damaging appliances, infrastructure and more. This is where LG’s Smart Dehumidifier can come into play and […]

NEWS DESK

LG Calls for Developers to Participate in LG webOS Hackathon 2024

News Desk 29/07/2024

LG Electronics (LG) announced a call for participants for its annual global webOS hackathon, with a focus this year on AI-based solutions and gaming services. Developers worldwide are invited to apply and submit their apps for a chance to win a significant monetary prize along with the opportunity to present onstage to LG executives in Seoul, […]

NEWS DESK

Stay Cool and Efficient This Summer with LG’s DUALCOOL Air Conditioners

News Desk 24/07/2024

As the summer months in UAE bring the heat and humidity along with its notoriously high temperatures, LG Electronics aims to keep residents cool, without racking up their electricity bills. Thanks to LG’s new range of DualCool Air Conditioners, residents can now enjoy powerful and sustainable cooling for their homes and offices. These air conditioning […]

NEWS DESK

Indulge Your Gaming Passion This Summer With LG’s 32” Ultragear™ Dual-Mode Oled Gaming Monitor

News Desk 22/07/2024

With the Middle East mercury rising to peak summer standard, there’s hardly a better time to elevate your gaming experience. And with LG’s 32” UltraGear™ Dual-Mode 4K UHD OLED gaming monitor, designed to indulge your gaming passion with cutting-edge technology and stunning visuals, you’ll find a blend of innovative features, including Pixel Sound with DTS […]

NEWS DESK

Family at the Heart of LG’s Latest Campaign life’s Good When You Get More Care

News Desk 19/07/2024

LG Electronics (LG) has today announced its new campaign of short videos under the “Life’s Good” brand slogan, titled Get More Care, following the success of previous themes “Get More Love” and “Get More Magic”, aimed at highlighting how LG products enable small gestures of love and care among family members so that they can […]

NEWS DESK

LG Introduces the 2024 LG Washtower™: A Revolution in Laundry Care

News Desk 16/07/2024

As part of its commitment to bring the most innovative products to the Middle East, LG Electronics (LG) is proud to announce the regional launch of the 2024 LG WashTower™. This revolutionary, integrated washer and dryer is engineered to meet the demands of eco-aware households looking for efficiency and convenience in their summer laundry routine. […]

NEWS DESK

LG Introduces Concealed AC Units with Innovative ESP Control for Optimal Comfort

News Desk 11/07/2024

LG Electronics (LG) is here to provide the latest in climate control solutions – the LG Ceiling Concealed Duct, an advanced concealed cooling and heating system designed to provide unparalleled temperature control while seamlessly blending into any interior setting. With its cutting-edge features, including the innovative External Static Pressure (ESP) control, LG’s