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Lionel Messi

NEWS DESK GCC Saudi Arabia

SAUDI TOURISM LAUNCHES LATEST ‘SAUDI, WELCOME TO ARABIA’ CAMPAIGN

day, Saudi’s national tourism brand ‘Saudi Welcome To Arabia’ has kicked off another global marketing campaign featuring football legend and Saudi Tourism Ambassador, Lionel Messi. Launching across key target markets in Europe, India and China, the “Go Beyond What You Think” campaign is anchored on consumer insights, which revealed there are still common misconceptions