Loylogic, a global leader in rewards marketplace infrastructure, today announced the launch of its newly redesigned website, marking the next step in the evolution of the Global Rewards Marketplace. The launch comes as organisations increasingly move beyond traditional, programme led loyalty
Loylogic
Loylogic, a leader in global loyalty rewards management, today announced the appointment of Adam Whatling as Chief Commercial Officer (CCO), reinforcing the company’s commitment to scaling its global rewards marketplace and advancing its 2026 strategic growth agenda. As loyalty markets expand across regions and brands seek smarter, more commercially sustainable
As the Middle East loyalty market is projected to reach $3.27 billion in 2025, expanding 16.3% year-on-year, and digital-first, personalized, and coalition-based models reshape the industry, brands face rising expectations around relevance and engagement. Against this evolving landscape, Loylogic, a leader in global loyalty rewards management, today shared its 2026












