Marketing

NEWS DESK

Above Digital Repositions for 2026 with Clear Focus on Revenue-Driven Performance Marketing

News Desk 17/12/2025

Above Digital, the Dubai-based performance marketing agency, has announced a refined strategic direction as it closes the year, reinforcing its focus on revenue-driven performance marketing for businesses where lead quality, sales readiness, and measurable growth matter more than volume.  

NEWS DESK

Publicis Groupe Middle East Acquires Chain Reaction to Accelerate its Marketing Transformation Footprint

PR News Desk 23/09/2025

Publicis Groupe Middle East has acquired Chain Reaction, a leading independent digital marketing agency in the region, in a strategic move to reinforce its performance marketing, content, and experience design leadership and capabilities. This acquisition strengthens Publicis Groupe Middle East’s position in two key markets, the UAE and Saudi Arabia, while expanding its

BREAKING NEWS Sport

Dunlop extends tyre partnership with 2025 FIM Six Days of Enduro

News Editor 2 07/06/2025

In Italy this August Dunlop has renewed its official partnership with the 2025 FIM International Six Days of Enduro (ISDE), extending its involvement in one of the world’s most demanding off-road motorcycle events. The event, now in its 99th year, will take place in Bergamo, Italy, from August 24 to 29, 2025. The British tyre […]

Business Food

Al Islami Foods serves up a new brand identity

Arnold Pinto 26/09/2024

With ‘Food is a blessing’ tagline Al Islami Foods, a leading premium frozen food brand in the United Arab Emirates (UAE), has officially launched its brand identity, which focuses on today’s and future consumers and the values of its Emirati founder. The Dubai-headquartered company’s new brand strategy was unveiled in Dubai on September 25, 2024. […]

Automotive Markets

Genesis unveils luxury automotive advertising spectacle

PR News Desk 06/03/2024

‘Signature Event’ is the auto brand’s latest marketing campaign The automotive brand Genesis has lifted the curtain on its latest marketing extravaganza – the ‘Signature Event’ campaign. This initiative represents an extension of the successful ‘Luxe is in the Details’ creative approach launched in 2023. The campaign accentuates the unique features