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NEWS DESK

McDonald’s Saudi Arabia Partners with Them Again on Jujutsu Kaisen Collaboration, Delivering Over 146 Million Impressions and 26 Million People Reached

McDonald’s Saudi Arabia has partnered with independent creative and branding agency Them Again to launch a nationwide collaboration with global anime phenomenon Jujutsu Kaisen, marking one of the most culturally driven campaigns in the Kingdom’s quick-service restaurant sector to date.   Timed to coincide with the global release of the anime’s latest season, the
Business

Cognizant and McDonald’s renew strategic partnership

To drive innovation in AI Cognizant and McDonald’s Corporation have announced a multi-year extension of their strategic partnership, initially formed in 2017. The renewed agreement will continue to leverage cutting-edge technologies to improve McDonald’s operational efficiency, customer experience, and staff enablement. Cognizant will support McDonald’s in key areas,