Snapchat, in partnership with MCN media agency brands, has released new research uncovering how 1:1 visual communication is redefining brand–consumer relationships in Saudi Arabia. The study, The Conversation Advantage, explores how people in KSA communicate today and how brands can
MCN
With media spend on the global influencer market expected to approach $6 billion in 2024, a new research report released today by Snapchat and MCN revealed how content creators and brand-sponsored content could push the industry even further. The robust study called “Unleashing Influence: A Marketer’s Guide to Influencer Success” explored users’ perceptions and preferences











