Michelin

NEWS DESK

Michelin Reinforces Pedestrian Safety Awareness in Dubai during Gulf Traffic Week 2026

News Desk 11/05/2026

Michelin, the world’s leading tyre technology company, reinforced its commitment to safer roads during Gulf Traffic Week 2026, held from 3rd to 8th May 2026 under the theme “I Cross Safely.” Organised in Dubai by the Roads and Transport Authority (RTA) in coordination with the UAE Ministry of

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ATLANTIS THE ROYAL BESTOWED THREE KEYS AND THE ARCHITECTURE & DESIGN AWARD AT MICHELIN GUIDE’S FIRST GLOBAL KEY CEREMONY

PR News Desk 09/10/2025

Atlantis The Royal was bestowed three Keys at MICHELIN Guide’s inaugural global MICHELIN Key Selection ceremony, honouring the world’s most outstanding hotels. In addition, The Guide presented a brand-new accolade to Atlantis The Royal, where it received the MICHELIN Architecture & Design Award, one of four special awards announced during the occasion. Following the

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The MICHELIN Guide Ceremony Abu Dhabi 2026 is Set to Take Place on October 23, 2025

PR News Desk 18/09/2025

The MICHELIN Guide Abu Dhabi is excited to announce its 4th edition of the MICHELIN Guide Ceremony. The MICHELIN Guide Ceremony will take place on Thursday 23rd October at Emirates Palace Mandarin Oriental, Abu Dhabi, in partnership with Experience Abu Dhabi, the destination brand of the Department of Culture and Tourism – Abu Dhabi. This […]

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Michelin Strengthens Presence in UAE with Opening of 16th Tyreplus Store in Dubai

PR News Desk 26/06/2025

Michelin, the world’s leading tyre technology company, alongside its partner Central Trading Company, is proud to announce the opening of Al Toufiq Tyres & Car Accessories L.L.C, the 16th Tyreplus store in Dubai and the Northern Emirates, marking its 29th point of sale across UAE. This milestone reinforces a multi-year expansion strategy to strengthen Michelin’s

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FIM* Superbike World Championship (WorldSBK™) Michelin to become exclusive supplier of the FIM Superbike World Championship starting in 2027

PR News Desk 18/06/2025

Dubai, UAE June 18, 2025 FIM* Superbike World Championship (WorldSBK™) Michelin to become exclusive supplier of the FIM Superbike World Championship starting in 2027 Michelin is pleased to announce that, from 2027 until the end of the 2031 season, it will become the exclusive tire supplier for all categories of the FIM Superbike World Championship […]

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MICHELIN Primacy 5 Launches in the Middle East and Africa, Delivering Unmatched Safety, Longevity, and Low Environmental Impact

PR News Desk 14/05/2025

Michelin, a global leader in sustainable mobility, is introducing the MICHELIN Primacy 5 to the Middle East and Africa. With nearly 20 years of legacy in the Middle East’s entry and premium tyre segment, the Primacy line continues to evolve, offering a latest-generation tyre designed that meets the diverse needs of drivers in the region. […]

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Thales and Michelin Drive Software Revenue Growth With Innovative Simulation Software

PR News Desk 24/04/2025

Thales, the leading global technology and security provider, has today announced it is working in partnership with tyre manufacturer Michelin to protect its Intellectual Property and deploy its software to customers around the world, with the Sentinel Software Monetization Platform. Michelin, one of the largest, oldest and most respected tyre manufacturers in the

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Michelin Appoints Vitor Silva as President, Africa, India, and Middle East Region

PR News Desk 13/01/2025

Michelin, the world’s leading tyre technology leader, today announced the appointment of Vitor Silva as President of the Africa, India, and Middle East (AIM) Region. He will be based out of Pune, India. Across his 28-year plus tenure with the Michelin Group, Vitor has held several key leadership roles in sales, marketing and other commercial […]

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ENOC’s AutoPro rewards Michelin promotion winner with Tesla Model 3

PR News Desk 11/12/2024

AutoPro, the leading automotive service provider by ENOC Group in the UAE, awarded a brand-new Tesla Model 3 to the winner of its exclusive Michelin promotion. The award ceremony, held at ENOC’s head office and attended by senior representatives from ENOC and Michelin, marked an exciting conclusion to their special customer campaign. The exclusive promotion, […]

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Michelin Partners with Icons of Porsche Festival to Showcase High-Performance Tyre Solutions

PR News Desk 21/11/2024

Michelin, the world-renowned tyre manufacturer, is proud to announce its participation at the Icons of Porsche festival as a key brand partner, celebrating over five decades of collaboration with Porsche. The festival, taking place on 23rd and 24th November, will showcase Michelin’s long-standing commitment to innovation, performance, and safety, aligned perfectly with