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Middle East

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Workday to Bring Its Enterprise AI Platform for People & Finance to the Middle East, Opening New Office in Dubai

Workday, Inc. (NASDAQ: WDAY), the enterprise AI platform for managing people, money, and agents, today announced it will enter the Middle East with plans to open a new office in Dubai, United Arab Emirates. This strategic investment marks an important step in Workday’s global growth strategy and reflects the company’s commitment to customers, prospects and […]
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Postcard Stories from the Middle East

The BMW M5 Touring Turns Every Drive into a Journey The BMW M5 Touring in Isle of Man Green comes alive on the long, rising stretches of tarmac that cut through the folds of the Hajar mountains. The brown ridges look almost endless, silent and heavy with history, but against them the car’s deep green […]
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Dubai hosts Akamai World Tour 2025, selected as flagship Middle East stop for the global gathering

Akamai Technologies, Inc. (NASDAQ: AKAM), the cybersecurity and cloud computing company that powers and protects businesses online, today announced the inaugural edition of the Akamai World Tour Dubai. Elected as the flagship Middle East stop for the global event, the one-day gathering will be headlined by a keynote from His Excellency, Dr. Mohamed Al Kuwaiti, Head
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RoTIC Symposium 2025 to Power Industrial Growth and Sustainability as Middle East Rotating Machinery Market Surges to $15 Billion

The Middle East Rotating Machinery Technology & Innovation Symposium (RoTIC Symposium), the region’s premier platform for rotating machinery advancements, opened today at the Grand Hyatt Exhibition Center in Dubai. Running until September 24, the three-day event is hosting more than 3,500+ professionals, innovators and technical experts from over 30+ countries,
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Kingston Technology supports the Middle East’s Digital Surge with Next-Gen Storage Solutions

Kingston Technology, a world leader in memory products and technology solutions, announced its continued commitment to supporting the Middle East’s rapidly growing gaming and digital content creation community. As immersive games and high-quality content production take center stage, Kingston’s reliable, high-performance storage and memory solutions are providing the
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NEXTCHEM OPENS A NEW REGIONAL OFFICE IN ABU DHABI TO ADVANCE ENERGY TRANSITION IN THE MIDDLE EAST WITH ITS PORTFOLIO OF SUSTAINABLE TECHNOLOGIES

NEXTCHEM (MAIRE), a leader in technological solutions to industrialize the energy transition, today announced the opening of its new regional office in Abu Dhabi, marking a major milestone in the company’s strategic expansion across the Middle East.  NEXTCHEM, part of MAIRE Group, a multinational engineering player in the downstream energy services with
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Why being first matters: New research from Snapchat and Publicis Media Middle East demonstrates the effectiveness of First Ad Impression Takeovers

Snapchat, in partnership with Publicis Media Middle East & Turkey, has released new research analyzing the effectiveness of First Ad Impression Takeovers across the MENA region. The study reveals that in an oversaturated digital landscape, short-burst ad formats are driving significant impact for brands, already outperforming benchmarks on reach, attention, and
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Elm concludes its participation in Money 20/20 Middle East

Elm, a leading digital solutions company, successfully completed its participation in the Money 20/20 Middle East Exhibition and Conference, held from September 15 to 17, 2025, at the Riyadh International Convention and Exhibition Center (Mulham). The company maintained a prominent presence at the event themed ‘Where Money Meets Business,’ standing out among key figures
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Middle East Leads Global Push for Agentic and Generative AI—Data and AI Sovereignty is Key for Success

EnterpriseDB (EDB), the leading sovereign AI and data company, today unveiled new research showing that enterprises in the Middle East – specifically the United Arab Emirates and Saudi Arabia – are leading the global shift towards AI and data sovereignty. Sovereign AI adoption refers to the ability of organisations to fully control, localise and secure […]
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AllSaints Marks 10 Years in the Middle East with the Launch of its New AW25 Collection and Celebrations at Mall of the Emirates

AllSaints, the contemporary fashion house renowned for its rebellious spirit and iconic leather garments, is celebrating ten years in the region. The anniversary will be marked with a vibrant, fashion-forward celebration as it coincides with Mall of the Emirates’ 20th anniversary this September. Since opening its flagship Mall of the Emirates doors in 2015, AllSaints […]
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VINFAST ANNOUNCES STRATEGIC PARTNERSHIP WITH THE ARABIAN AUTOMOBILE ASSOCIATION TO ELEVATE AFTERSALES SERVICE QUALITY IN THE MIDDLE EAST

VinFast has officially announced a strategic partnership with the Arabian Automobile Association (AAA), a leading provider of vehicle support services in the Middle East, to launch comprehensive roadside assistance for VinFast customers across six countries: the United Arab Emirates (UAE), Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman. This collaboration marks a
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Align Technology Launches Next-Generation iTero™ Lumina imaging system in the Middle East

Align Technology, Inc. (Nasdaq: ALGN), a global medical device company that designs, manufactures, and sells the Invisalign® system of clear aligners, iTero™ intraoral scanners, and exocad™ CAD/CAM software for digital orthodontics and restorative dentistry, today announced the regional availability of the iTero Lumina™ intraoral scanner portfolio, including the most