Middle East

NEWS DESK

Elm concludes its participation in Money 20/20 Middle East

PR News Desk 21/09/2025

Elm, a leading digital solutions company, successfully completed its participation in the Money 20/20 Middle East Exhibition and Conference, held from September 15 to 17, 2025, at the Riyadh International Convention and Exhibition Center (Mulham). The company maintained a prominent presence at

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Nokia, HMD Global Extend Licence Deal for Nokia-Branded Feature Phones in the Middle East

PR News Desk 20/09/2025

Nokia has extended its licensing agreement with HMD Global, enabling HMD to continue selling Nokia-branded feature phones across the Middle East and North Africa for an additional two to three years beyond the original 2026 expiry, according to sources familiar with the development. Sources say the extension ensures that Nokia feature phones, known for durability, […]

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Middle East Leads Global Push for Agentic and Generative AI—Data and AI Sovereignty is Key for Success

PR News Desk 19/09/2025

EnterpriseDB (EDB), the leading sovereign AI and data company, today unveiled new research showing that enterprises in the Middle East – specifically the United Arab Emirates and Saudi Arabia – are leading the global shift towards AI and data sovereignty. Sovereign AI adoption refers to the ability of organisations to fully control, localise and secure […]

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AllSaints Marks 10 Years in the Middle East with the Launch of its New AW25 Collection and Celebrations at Mall of the Emirates

PR News Desk 19/09/2025

AllSaints, the contemporary fashion house renowned for its rebellious spirit and iconic leather garments, is celebrating ten years in the region. The anniversary will be marked with a vibrant, fashion-forward celebration as it coincides with Mall of the Emirates’ 20th anniversary this September. Since opening its flagship Mall of the Emirates doors in 2015, AllSaints […]

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VINFAST ANNOUNCES STRATEGIC PARTNERSHIP WITH THE ARABIAN AUTOMOBILE ASSOCIATION TO ELEVATE AFTERSALES SERVICE QUALITY IN THE MIDDLE EAST

PR News Desk 18/09/2025

VinFast has officially announced a strategic partnership with the Arabian Automobile Association (AAA), a leading provider of vehicle support services in the Middle East, to launch comprehensive roadside assistance for VinFast customers across six countries: the United Arab Emirates (UAE), Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman. This collaboration marks a

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Align Technology Launches Next-Generation iTero™ Lumina imaging system in the Middle East

PR News Desk 18/09/2025

Align Technology, Inc. (Nasdaq: ALGN), a global medical device company that designs, manufactures, and sells the Invisalign® system of clear aligners, iTero™ intraoral scanners, and exocad™ CAD/CAM software for digital orthodontics and restorative dentistry, today announced the regional availability of the iTero Lumina™ intraoral scanner portfolio, including the most

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MEICA EXPO 2025 Convenes Global Leaders to Drive Innovation in Instrumentation, Cybersecurity, and Automation in Middle East

PR News Desk 17/09/2025

The 6th Annual Middle East Instrumentation Cybersecurity and Automation EXPO (MEICA) marked a successful opening at Rixos Marina, Abu Dhabi, bringing together global leaders, technical experts, and industry stakeholders from 16th to 18th September 2025. This year’s event is hosted by UAE Cybesecurity Council and supported by ISA Saudi Arabia Section. As the region’s first

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Gallagher appoints new leader of marine to expand Middle East practice

PR News Desk 17/09/2025

Gallagher,theglobal insurance brokerage, risk management and consulting firm, today announcedthe appointment of Ryan Witchard as Executive Director of its Middle East &Africa Marine practice. In his new role Ryan will lead the team offeringclients advice for all shipping, cargo, hull & machinery risks. Ryan will be based in Gallagher’s regional headquarters in the

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ADNIC to sign a long-term partnership with Allianz Trade in Middle East to expand Trade Credit Insurance solutions in the UAE, empowering businesses to grow with greater financial security

PR News Desk 17/09/2025

Abu Dhabi National Insurance Company (ADNIC), a leading regional multi-line insurance provider, and Allianz Trade, the global leader in trade credit insurance are pleased to announce the establishment of a long-term strategic partnership. This collaboration marks a major milestone in expanding access to Trade Credit Insurance solutions for businesses across the UAE.

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Tork Vision Cleaning: Data-Driven Hygiene Innovation for the Middle East and India

PR News Desk 16/09/2025

Tork, the global leader in professional hygiene and part of Essity, has introduced its breakthrough Tork Vision Cleaning system to the Middle East and India, transforming how public spaces are cleaned and managed. By combining real-time data, advanced sensor technology, and sustainable practices, the system enables businesses and facilities to raise hygiene standards while

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RoSPA strengthens presence in the Middle East with Safety Summit 2025

PR News Desk 16/09/2025

Under the patronage of His Majesty King Charles III, the Royal Society for the Prevention of Accidents (RoSPA), the world-leading charity with more than a century of experience in improving health and safety worldwide, is strengthening its presence in the Middle East. As part of its global strategy, which has seen RoSPA grow from its […]

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Serco strengthens leadership team with senior female executive promotions in the Middle East

PR News Desk 15/09/2025

Serco has announced a series of senior promotions as it continues to expand its operations across the Middle East region. In the United Arab Emirates, the appointments see Samantha Rowles promoted to General Manager – UAE and Hana Abu Kharmeh to Chief Operating Officer – Shared Services. These promotions mark an important milestone for Serco in the […]

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Private Label Middle East 2025 Fuels Market Momentum as it Unites the Biggest Names in Global Retailers and Manufacturers

PR News Desk 10/09/2025

With private label penetration now exceeding 95% of consumers worldwide and global growth on track for 10.8% CAGR by 2032, the sector is in a decisive decade. Across Asia, Middle East and Africa (AMEA), momentum is fuelled by health-forward ranges, premiumisation and rapid retail modernisation, with the Middle East & Africa private-label market

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Amid MENA’s Fintech Boom, Checkout.com Joins Inaugural Money 20/20 Middle East

PR News Desk 10/09/2025

Global payments solution provider Checkout.com will be participating in the inaugural Money 20/20 Middle East, the world’s leading platform for the global money ecosystem. Taking place from September 15-17 in Riyadh, the event is expected to draw over 45,000 attendees under the inspiring theme, “Where Money Does Business.” As a sponsor of The Garden of […]

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Cognizant Expands ServiceNow Partnership to the Middle East

PR News Desk 04/09/2025

Cognizant, a global leader in information technology, consulting, and business process services, and a recognized Global Elite Partner in the ServiceNow partner ecosystem, has announced the expansion of its strategic partnership with ServiceNow, the AI platform for business transformation, into the Middle East. This move strengthens both companies’ commitment to

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Danube Properties partners with JioStar’s Bigg Boss Season 19 to Strengthen Market Reach across India and the Middle East

PR News Desk 03/09/2025

JioStar, a leading global media & entertainment company, with flagship channels such as Star Plus, Colors TV and Asianet, has collaborated with Danube Properties across India & Middle East for the recently launched Hindi reality show Bigg Boss. Building on its successful track record in connecting brands with the Indian diaspora, this association will provide […]

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Addleshaw Goddard delivers strong growth with Middle East at the heart of expansion strategy

PR News Desk 02/09/2025

International law firm Addleshaw Goddard (AG) has posted record financial performance for the 12 months to 30 April 2025, with an eighth consecutive year of revenue and profit growth. Andrew Johnston, Managing Partner of Addleshaw Goddard, comments: “It has been another strong year for AG and we are pleased with the financial results, as well […]

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Postcard Stories from the Middle East

PR News Desk 02/09/2025

The Isle of Man Green Dream: BMW M5 Touring Unleashed Against a backdrop of brooding grey skies and winding roads, the BMW M5 Touring in Isle of Man Green carved through the dramatic landscape with effortless precision and power. Every curve of the twisty route became a showcase of performance, presence, and the unmistakable character […]

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OPTIMA and OpenSpace partner to accelerate construction and FM technology adoption across the Middle East

PR News Desk 02/09/2025

OPTIMA, a forward-looking facility management solution consultancy, and OpenSpace, the global leader in 360° reality capture, today announced a strategic partnership to support the rapid deployment of technology across large-scale construction sites throughout the Middle East. Together, OPTIMA and OpenSpace will empower real estate owners and infrastructure operators to

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Lexar strengthens Middle East and Africa presence with expansion to over 5,000 retail stores

PR News Desk 30/08/2025

Lexar, a leading global brand of flash memory solutions, is proud to announce a significant milestone in its expansion strategy—its products are now available in over 5,000 retail stores across the Middle East and Africa (MEA). Company registers a fivefold growth in the number of retail outlets carrying Lexar-branded products. With only weeks to go […]