Middle East

NEWS DESK

Paola El Sitt to Host Arab Woman of the Year Awards Ahead of the Arab Women’s Summit

PR News Desk 27/02/2024

Dubai-based, Lebanese influencer and entrepreneur, Paola El Sitt, is set to host the prestigious Arab Woman of the Year Awards, along with the Arab Women’s Summit and Gala dinner in London, UK, for the second year, having previously hosted in 2022. With the award ceremony to be held on the 28th

Business Food & Beverage Interviews

Here’s why the Middle East relishes the taste of ATI

Arnold Pinto 27/02/2024

American brands, quality, and unique flavours are a sell-out Established in 1995 and headquartered in Los Angeles, California, American Trading International (ATI) is a premier food & beverage company specialising in facilitating seamless import and export transactions for American and international companies. Exporting from the US to 81+ countries – including 14 in

NEWS DESK

Intellect announces the Launch of its ‘First Principles’ Technology suite, eMACH.ai, for Technology-suave Bankers

PR News Desk 26/02/2024

Intellect Design Arena Ltd, a cloud-native, future-ready, multi-product Financial Technology company for the world’s leading banking and insurance clients, announced the launch of its ‘First Principles’ Technology suite, eMACH.ai, for Technology-suave Bankers in the Middle East and Africa. This suite of First Principles Technology keeps a bank’s customer in focus, be it

Business Interviews

Orkla IMEA set for taste of double-digit growth in ME

Arnold Pinto 25/02/2024

New entity capitalises on MTR and Eastern brands Orkla India, which owns the food, spices and curry powder brands MTR and Eastern, has newly launched Orkla IMEA (India, Middle East and Africa) as a regional subsidiary based in Dubai to capitalise on a best-selling product range and forge strong partnerships in the region. Orkla India […]

NEWS DESK

Yspot Identifies Key Benchmarks for Youth Employment in the Middle East

PR News Desk 22/02/2024

Yspot, the unique and forward-thinking platform designed to revolutionize connectivity between youth and organizations, unveils the top benchmarks that companies seek when hiring young professionals. According to Yspots data, key benchmarks identified by employers in the region include relevant skills and knowledge, good communication and interpersonal skills,

NEWS DESK

ATM 2024 to focus on India’s outbound tourism potential

PR News Desk 22/02/2024

With the Indian outbound market forecast to be worth $143.5 billion annually by the end of this decade, the Indian tourism sector will come under the spotlight during Arabian Travel Market (ATM) 2024, which returns to the Dubai World Trade Centre (DWTC) for its 31st edition from 6-9 May. According to a report by booking.com […]

NEWS DESK

TOUGH MUDDER INFINITY DEBUTS IN MIDDLE EAST THIS WEEK

PR News Desk 19/02/2024

The countdown to Tough Mudder Infinity AlUla is well and truly on with the inaugural event landing in the Middle East this coming Saturday, 24th February. The ultimate endurance challenge will involve over 1,000 participants, with over 40 countries worldwide represented in the ancient city, situated in the north-west of the Kingdom. With only five […]

GCC NEWS DESK UAE

Wonderful Pistachios partners with UAE-based Al Douri Group

PR News Desk 19/02/2024

Wonderful Pistachios, the world’s largest grower and processor of California pistachios, has appointed UAE-headquartered Al Douri Group as its official processing partner for Wonderful Pistachios in the Middle East. In addition to driving a range of commercial benefits, the deal will boost the regional availability and quality of premium pistachio nuts – a nutritious and

GCC NEWS DESK UAE

Dubai International Boat Show 2024 to converge the world’s leisure yachting industry

PR News Desk 16/02/2024

Dubai International Boat Show (DIBS), the largest, and most established marine and lifestyle event in the Middle East, is readying its anchor ahead of docking at the iconic Dubai Harbour district from 28 February – 3 March 2024. Celebrating its landmark 30th edition, the UAE’s most extravagant international boat show will feature more than 1,000 […]

GCC NEWS DESK Saudi Arabia UAE

From the Middle East to French feast, UAE and Saudi Arabian food influencers

PR News Desk 12/02/2024

Chefs and bloggers from across the Middle East were invited by the European Union and the French Dairy Board (CNIEL) to participate in the third instalment of a four-part YouTube mini-series showcasing the finest traditions of French butter making as well as its value in French gastronomy. The series of short films chronicles the journey […]

NEWS DESK

MKB Bespoke Audio unveils the Middle East’s first-of-its kind Experience Centre

PR News Desk 12/02/2024

MKB Bespoke Audio, known for delivering top-quality audio-visual solutions for home theatres, home automation, and private cinemas, has unveiled the Middle East’s first-of-its-kind Experience Centre. Catering to ultra-high net worth clients with a taste for exceptional audio-visual experiences and luxury entertainment, this centre sets a new standard in the region. MKB

NEWS DESK

Lifespan Sports Medicine Center Clinic LLC and Healthspan Digital Inc Announce Collaboration to Launch Healthspan

PR News Desk 09/02/2024

Lifespan Sports Medicine Center Clinic LLC (Lifespan), a leading provider of sports medicine and wellness services in the UAE, is thrilled to announce a joint venture with Healthspan Digital Inc, a Canadian HealthTech company specializing in Healthspan-as-a-Service, to co-launch a comprehensive and membership-based longevity program called Healthspan. The collaboration

NEWS DESK

GameCentric Presents Ultimate Gaming Showdown in the Middle East

PR News Desk 08/02/2024

GameCentric, the premier homegrown gaming platform, is set to ignite the gaming scene in the Middle East with a series of tournaments featuring a prize pool of USD 2600 (AED 9500). Running until the 21st of March 2024, this gaming extravaganza is attracting widespread attention from gaming communities, promising a thrilling gaming experience across popular […]

GCC NEWS DESK UAE

Hamilton Aquatics Gears Up to Host 2024 Edition of the Dubai Open Swimming Championship

PR News Desk 07/02/2024

Recognized as one of the largest swimming academies in the Middle East, Hamilton Aquatics is set to host the 2024 edition of the prestigious Dubai Open Swimming Championship at the Hamdan Sports Complex Dubai between February 16th to 18th 2024. With a history of welcoming world record holders over the previous years, the Dubai Open Swimming Championship […]

NEWS DESK GCC UAE

SANS Institute to Enhance Middle East Cyber Defense with SANS Abu Dhabi February 2024

PR News Desk 05/02/2024

SANS Institute, the global leader in cybersecurity training and certifications, has announced SANS Abu Dhabi February 2024. Hosted at the Fairmont Bab Al Bahr, Abu Dhabi, from February 24 to 29, 2024, SANS Abu Dhabi will target how the cybersecurity industry can safeguard critical infrastructure through advanced industrial control systems (ICS) training, and teach advanced

NEWS DESK

LOGIC Consulting examines mechanisms and strategies

PR News Desk 05/02/2024

LOGIC Consulting, a leading regional comprehensive management consulting firm in the Middle East, evaluated the strategies and mechanism of shifting from the construction sector to real estate development in Saudi Arabia. The evaluation was done during a session titled ‘From Contractor to Developer: Leaders Navigate Their Development Journey’, which was conducted on the

NEWS DESK

PureLab to Spotlight Revolutionary Diagnostic Solutions at Medlab 2024

PR News Desk 03/02/2024

PureLab, a subsidiary of PureHealth, the largest healthcare platform in the Middle East and operator of the largest network of around 150 laboratories in the region, has announced its participation in the upcoming Medlab Middle East 2024. This prestigious event, taking place from 5-8 February at Dubai World Trade Centre, is a unique platform that […]

NEWS DESK

Zimmer Biomet launches Innovative Care Management System in the Middle East

PR News Desk 01/02/2024

Zimmer Biomet Holdings, Inc. (NYSE and SIX: ZBH), a global medical technology leader, announced today that its mymobility care management system will become available in the United Arab Emirates and Saudi Arabia this year. The big step forward has been made public at the Arab Health Congress.  mymobility empowers patients through smartphones and smart devices […]

NEWS DESK

Arab Health 2024 pioneers the drive for sustainability in healthcare in the Middle East

PR News Desk 30/01/2024

The Smart Hospital and Interoperability Zone at Arab Health 2024 began this morning with a high-level panel discussion on environmental sustainability in Middle Eastern healthcare. This pivotal session brought together industry leaders and experts to explore strategies for integrating sustainability into the region’s healthcare systems. In 2023, the Department of

NEWS DESK

Unifonic partners with MoEngage to deliver superior customer engagement solutions to customers

PR News Desk 22/01/2024

Unifonic, the leading omnichannel customer engagement platform in the Middle East and MoEngage, the leading insights-led customer engagement platform, have announced their strategic partnership. With this partnership, Unifonic will now be a part of the MoEngage Catalyst Partner program that aims at helping brands scale at speed. This partnership is a significant milestone