New Era

NEWS DESK

Max and Google Cloud Ignite a New Era of AI Retail, Launching One of MENA’s First Virtual Try-On Experience

News Desk 11/06/2026

Max Fashion, one of the Middle East’s largest value fashion brands and part of the Landmark Group, announced it is using Google Cloud’s technology to launch a new personalized shopping experience using Google Cloud’s Virtual Try-On API. The deployment signals a massive leap forward in the

NEWS DESK

JAGUAR TYPE 01. A NAME FOR A NEW ERA

News Desk 13/05/2026

Enter Jaguar Type 01. The name that inaugurates a new era. The new luxury four-door GT encapsulates Jaguar’s spirit of originality, with an unmistakable presence and driving character. The Type 01 name appears on the strikethrough motif where the bonnet meets the windscreen. Bold linear graphics. A signature of future Jaguar. In Jaguar Type 01, […]

NEWS DESK

India at 77: Policy, People, and a New Era of Self-Reliance

News Desk 23/01/2026

At 77, India stands at a defining inflection point—where purposeful policy, people power, and a renewed spirit of self-reliance come together. Under the visionary leadership of the Hon’ble Prime Minister Shri Narendra Modi, the world’s largest democracy of 1.47 billion people has emerged as a growing economic powerhouse, anchored in strong institutions, a rich cultural

NEWS DESK

The beginning of a new era: fully electric BMW M Neue Klasse sets unrivalled high-performance standards

News Desk 14/01/2026

BMW M’s high-performance vehicles will soon deliver the ‘Ultimate Driving Machine’ experience in electric form. From 2027, the BMW M Neue Klasse will usher in a new era in the high-performance vehicle segment and, for the first time, bring BMW M’s motto, “Born on the racetrack. Made for the streets. Core of a passionate community”, […]

NEWS DESK

Hisense Debuts 116UXS and XR10 at CES 2026, Advancing RGB MiniLED into a New Era

News Desk 08/01/2026

Hisense, a leading brand in global consumer electronics and home appliances, unveiled the 116UXS RGB MiniLED TV and Laser Projector XR10 at CES 2026, placing display innovation at the center of its global showcase and highlighting its latest breakthroughs in human-centric display technology.   For the Middle East and Africa, these innovations reflect Hisense’s

NEWS DESK

Orlinski Realty Group Launches in the Middle East to Sculpt a New Era of Branded Residences and Hospitality

PR News Desk 20/10/2025

As the Middle East cements its role as a global hub for luxury real estate, Orlinski Realty Group (ORG) launches in Dubai, uniting the worlds of art and architecture. Founded by Ilan Amar and Michael Cohen alongside Richard Orlinski, the world’s best-selling French contemporary artist since 2015, the company develops art-led hotels and branded residences […]

NEWS DESK

The dawn of a new era

PR News Desk 06/09/2025

The all-new BMW iX3 BMW presents the first series-produced Neue Klasse model. The new-generation BMW iX3 is a fully electric Sports Activity Vehicle (SAV) that gives customers their first on-the-road taste of a whole new era of Sheer Driving Pleasure. An all-new design language gives the car a character-rich appearance that faithfully conveys the technological

NEWS DESK

KERNO Enterprises Ushers in New Era of Growth with Christopher R. Caswell as CEO

PR News Desk 19/05/2025

KERNO Enterprises, the Middle East’s first enterprise-class IT hardware manufacturer, has announced that Christopher R. Caswell has acquired full ownership of the company and assumed the role of Chief Executive Officer. Founder Demetrio Russo will transition to an advisory role while launching a new venture in AI enterprise software. The leadership transition comes

NEWS DESK

New Era for Hemophilia Care in the UAE: Pfizer Introduces First Prefilled Injectable Therapy

PR News Desk 08/05/2025

Pfizer announced today the launch of a new and innovative therapy for people living with hemophilia in the UAE. This marks a significant advancement in care for individuals affected by this rare and serious bleeding disorder. Hemophilia is a rare genetic bleeding disorder in which the blood fails to clot properly, leading to prolonged bleeding […]

NEWS DESK

ATD Middle East Conference 2025 Examines New Era of Talent Development

PR News Desk 30/04/2025

The 9th Annual ATD Middle East Conference will take place on June 17–18, 2025 in Grand Hyatt Abu Dhabi Hotel & Residences Emirates Pearl, UAE Abu Dhabi, UAE. Bringing together the region’s top learning and development (L&D) professionals, talent strategists, and workforce transformation experts from diverse industries, and in collaboration with QnA International,

NEWS DESK

Trinasolar Develops World’s First 800W+ Tandem Module, Ushering in a New Era

PR News Desk 21/04/2025

Trinasolar, a global leader in smart PV and energy storage solutions, has announced that it has developed the world’s first industrial-standard solar PV module delivering over 800W of maximum power. The 3.1m2 module, produced with 210mmx105mm perovskite/silicon tandem solar cells, has achieved peak power output of 808W, certified by the global testing, inspection and

NEWS DESK

Royal M Abu Dhabi Unveils a New Era of Sustainable Hospitality

PR News Desk 16/04/2025

Royal M Hotel Abu Dhabi by Gewan is setting a new benchmark in sustainable luxury with a series of groundbreaking eco-friendly initiatives. Committed to redefining hospitality with responsible innovation, the hotel is spearheading environmental stewardship with pioneering projects that reduce waste, conserve energy, and promote sustainable dining. Harnessing Solar

NEWS DESK

The Embed Ecosystem Begins a New Era in the Middle East Family Entertainment

PR News Desk 28/03/2025

Embed, the world’s FEC tech partner of choice for the amusement, entertainment, and leisure industries, is set to bring the freshest updates to its breakthrough innovations to the Middle East during the DEAL Expo (Dubai World Trade Centre, 8 to 10 April, booth #Z5-110). After its successful launch at the recent Amusement Expo International in […]

NEWS DESK

Hisense Unveils Latest AI-Driven Innovations at AWE 2025, Pioneering a New Era of Smart Living

PR News Desk 27/03/2025

Hisense, a leading global consumer electronics brand showcased innovations at the Appliance & Electronics World Expo 2025 (AWE 2025), held from 20 to 23 March 2025 in Shanghai. Under the theme “AI Your Life,” the company showcased its latest AI-powered products, pushing the boundaries of home appliance technology. With a focus on enhancing user experience,

NEWS DESK

GME Marks First Trade on ACE: A New Era for Middle East Crude Trading

PR News Desk 24/03/2025

Gulf Mercantile Exchange (GME), the leading international energy futures and commodities exchange in the Middle East, announced the first trade on its Alternative Crude Ecosystem (ACE). This innovative bilateral trading platform allows market participants to trade multiple crude grades seamlessly through the exchange. For the first time, Oman, Al Shaheen, Basrah Medium,

NEWS DESK

ManageEngine Ushers in a New Era of Customizable and Unified Security Analytics

PR News Desk 05/03/2025

ManageEngine, a division of Zoho Corporation and a leading provider of enterprise IT management solutions, today announced the evolution of Log360—its unified security information and event management (SIEM) and IT compliance management solution—into an security analytics platform. The platformization of Log360, encompassing open APIs and a developer ecosystem, enables

NEWS DESK

Schwab, Georgieva Discuss ‘New Era’ of Global Transformations

PR News Desk 14/02/2025

The 12th edition of the World Governments Summit (WGS 2025) launched on Tuesday in Dubai, bringing together governments, business executives, and thought leaders to address profound transformations in global governance. Led by H.E. Mohammad Abdullah Al Gergawi, UAE Minister of Cabinet Affairs and Chairman of the World Governments Summit, the global platform fosters

NEWS DESK

Cepton Announces Completion of Acquisition by Koito, Ushering in New Era of Long-Term Lidar Deployment

PR News Desk 08/01/2025

Cepton, Inc. (“Cepton” or the “Company”), a Silicon Valley innovator and leader in high-performance lidar solutions, today announced the completion of its acquisition by KOITO MANUFACTURING CO., LTD. (“Koito”) (TSE: 7276), a leading tier one supplier of automotive lighting systems. As a privately held, indirect subsidiary of Koito in the United States, Cepton will

NEWS DESK

Al Masaood Automobiles Ushers in a New Era of Luxury and Power

PR News Desk 12/12/2024

Al Masaood Automobiles, the authorised distributor of INFINITI in Abu Dhabi, Al Ain, and the Western Region, has announced the arrival of the all-new INFINITI QX80 2025 in its showrooms. This luxury SUV, which marks the first model under INFINITI’s “New Dawn”, seamlessly blends elegant, bold design with innovative technology and powerful performance, offering drivers […]

NEWS DESK

UNSTOPPABLE PARTNERSHIP: DEFENDER AND TUSK TAKE CONSERVATION INTO A NEW ERA

PR News Desk 02/12/2024

Defender has today announced an extension to its enduring partnership with leading conservation charity Tusk. The commitment, which builds on almost 20 years of collaboration, will see Defender significantly increase its support with enhanced vehicle provision and grant funding to new flagship projects. The renewed partnership will support six of Tusks project partners;