NielsenIQ

NEWS DESK

Generation X Emerges as the Most Influential Global Consumer Cohort in KSA, according to NielsenIQ and World Data Lab

PR News Desk 21/08/2025

NielsenIQ (NIQ) in partnership with World Data Lab (WDL), has released a groundbreaking report spotlighting Generation X as a pivotal force in global consumer spending. Manufacturers and retailers still have a few years to capture the highest possible share of the Gen X wallet, but they must

NEWS DESK

NielsenIQ (NIQ) appoints Steen Lomholt-Thomsen as Chief Commercial Officer

PR News Desk 02/11/2024

NIQ, the world’s leading consumer intelligence company, announced the appointment of Steen Lomholt-Thomsen as its new Chief Commercial Officer, effective November 1, 2024. Steen will drive client strategy and enhance global growth as NielsenIQ expands its capabilities to deliver mission-critical insights into the most holistic view of consumer shopping

NEWS DESK

NielsenIQ Mid-Year Consumer Outlook: Guide to 2025 Reveals Catalysts

PR News Desk 23/09/2024

NielsenIQ (NIQ), the world’s leading global consumer intelligence company, has released its much-anticipated Mid-Year Consumer Outlook: Guide to 2025 report, identifying macro catalysts across industries. The forward-looking study found consumers remain determined and resilient despite the uncertainty, providing a strategic roadmap for retailers looking to win over

NEWS DESK

NIQ Releases 2023 Environment, Social and Governance (ESG) Progress Report

News Desk 24/07/2024

NielsenIQ (NIQ), the world’s leading consumer intelligence company, has released its second Environmental, Social and Governance (ESG) Progress Report detailing the Company’s ESG priorities, how it embeds inclusive, sustainable principles into its business model and its commitment to delivering intelligence and innovation to customers that positively impact

NEWS DESK

NielsenIQ (NIQ) Unleashes the Power of a Connected User Experience

News Desk 10/07/2024

NielsenIQ (NIQ) today announced the launch of an integrated user experience for its Consumer Panel clients globally. This brings the Full View of Retail measurement and Consumer Panel data to life on a single platform, NIQ Discover. With a focus on elevating the client experience, the Discover platform leverages a new cloud-based architecture and aggregation […]

NEWS DESK

NielsenIQ (NIQ) Collaborates With SPAR International to Offer Spaceman Services Across the Globe

News Desk 26/06/2024

NielsenIQ (NIQ), a global leader in consumer intelligence, proudly announces its strategic collaboration with SPAR International BV, facilitating the integration of NIQ Spaceman services. NIQ will offer its space management services to SPAR country organizations worldwide, with the objective of enhancing the market position of all the retail organization’s partners.

NEWS DESK

NielsenIQ launches GenAI-based tool NIQ Ask Arthur into NIQ Discover empowering users to unlock the power of data

News Desk 15/05/2024

NielsenIQ (NIQ), the world leader in measurement and data analytics, is excited to announce that ‘NIQ Ask Arthur’- a groundbreaking GenAI-driven tool—has been integrated into NIQ Discover. This transformative solution offers AI-guided global search and personalized recommendations, streamlining data analysis and facilitating informed decision-making. Launching “NIQ Ask

NEWS DESK

NielsenIQ launches GenAI-based tool NIQ Ask Arthur into NIQ Discover empowering users to unlock the power of data

News Desk 14/05/2024

NielsenIQ (NIQ), the world leader in measurement and data analytics, is excited to announce that ‘NIQ Ask Arthur’- a groundbreaking GenAI-driven tool—has been integrated into NIQ Discover. This transformative solution offers AI-guided global search and personalized recommendations, streamlining data analysis and facilitating informed decision-making. Launching “NIQ Ask

Business Saudi Arabia

98% Of Saudi Consumers Seen In FMCG Purchasing Shift

News Desk 12/05/2024

Echoing A Broader Global Sentiment Consumer behaviour, a dynamic interplay of economic conditions, societal values, and individual priorities, is profoundly transforming in Saudi Arabia. This shift, revealed in NielsenIQ’s Consumer Outlook 2024 report, reveals a new consumer landscape in which preferences are recalibrated. Consumers increasingly gravitate towards