PIF

NEWS DESK

AlUla Development Company Commences Construction on NUMAJ, Marking a New Phase of AlUla’s Development

News Desk 20/04/2026

AlUla Development Company (UDC), a Public Investment Fund (PIF) company, today announced the commencement of construction on NUMAJ, Autograph Collection, marking a key milestone in the delivery of its development pipeline and AlUla’s continued transformation. The milestone was marked during a

News UAE

Saudi Arabia to Host Prestigious ATP Masters 1000 Tennis Tournament from 2028

Mariam Khawer 24/10/2025

Credit Image : AP The Association of Tennis Professionals (ATP) has officially announced the launch of a new Masters 1000 tournament to be held annually in Saudi Arabia starting as early as 2028, marking a historic expansion of the elite men’s tennis circuit. The new event set to be played on hard courts and scheduled […]

NEWS DESK

ATP and PIF announce ATP Tennis IQ Powered by PIF, unlocking access to performance analytics to all singles players across the PIF ATP Rankings for the first time ever

PR News Desk 23/08/2025

The ATP and PIF today announced the launch of ATP Tennis IQ Powered by PIF, a next-generation technology platform revolutionizing the future of tennis by enabling enhanced access to data, insights and advanced match analytics. The platform will unlock opportunities and expand access to more players, empowering up to 2,000 players across the ATP Tour […]

NEWS DESK

PIF and FIFA forge partnership for FIFA Club World Cup 2025

PR News Desk 08/06/2025

PIF and FIFA today announced PIF as an official partner of FIFA Club World Cup 2025™, which will take place in the U.S. from June 14 to July 13, 2025. The partnership reflects FIFA and PIF’s shared vision to enable greater participation in sports by unlocking new opportunities, fostering innovation and engaging fans around the […]

Business Saudi Arabia

PIF sets up first Saudi-owned duty-free operator

Arnold Pinto 16/03/2025

To boost Saudi travel retail sector Saudi Arabia’s Public Investment Fund (PIF) has established Al Waha Duty-Free Company, marking a significant milestone as the country’s first Saudi-owned duty-free operator. Al Waha, a wholly owned subsidiary of PIF, is set to become a major player in the Middle East’s travel retail sector. It will position itself […]

Corporate Sport

Concacaf and PIF to boost football across the Americas

News Editor 2 25/08/2024

Multi-year partnership signed The Confederation of North, Central America and Caribbean Association Football (Concacaf) and Saudi Arabia’s sovereign wealth Public Investment Fund (PIF) have signed a strategic, multi-year partnership to enhance football development and increase the sport’s accessibility across North America, Central America, and the Caribbean region.

Automotive Markets Saudi Arabia

Saudi Arabia-Backed US Luxury EV Maker Opens Retail Outlet In Dubai City

Arnold Pinto 01/06/2024

As Lucid Motors Targets Regional Expansion Lucid Motors – the US-based maker of advanced EVs (electric vehicles) – has stepped up its retail presence in the Middle East region by launching Lucid Studio, its bespoke retail outlet at the luxury lifestyle-centric enclave of City Walk in Dubai City. Lucid Studio is a versatile control platform […]

Saudi Arabia Space

Saudi Arabia Establishes Neo Space Group

Arnold Pinto 28/05/2024

Targeting Satellite And Space Industries Saudi Arabia’s Public Investment Fund (PIF) sovereign wealth fund has announced the establishment of Neo Space Group (NSG), a wholly-owned subsidiary poised to elevate Saudi Arabia’s presence in the satellite and space sector. NSG will serve as a national champion, driving the advancement of commercial satellite operations