Weber Shandwick MENAT has launched the second edition of InfluAnswer Arabia, a report informed by the perspectives of content creators, that delves into the MENA region’s evolving landscape of influencer marketing. The report also explores regional dynamics through the lens of its influencers,
Positive Transformation
A report titled “Grounded in Tradition, Looking to the Future: Understanding Next-Generation Philanthropy in the Middle East” was recently launched during an exclusive event in the UAE, which revealed that an individual-driven approach to philanthropy, centred on non-traditional giving methods, is gaining traction among next-generation philanthropists in the Middle East.











