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Aviation brands heighten global market outreach by leveraging PR, marketing and communications efforts

Aviation brands, including airline, aerospace, business aviation, airport and other related services are striving to stay competitive and spread their wings across key markets by utilising the expertise and network of public relations companies. In response, UK-based Emerald Media and UAE homegrown brand Aurora The Agency have joined forces to harness their combined
Guidelines
Business

Middle East PR Industry Issued With 8 AI-Use Guidelines

In A First For MEPRA The Abu Dhabi-headquartered Middle East Public Relations Association (MEPRA) has unveiled new guidelines to regulate the use of Artificial Intelligence (AI) within the communications sector in the Middle East region. The guidelines, a product of MEPRA’s AI Committee and ChatGPT’s expertise are a valuable resource for PR industry