PUMA

NEWS DESK

PUMA’s ‘Stitch + Spice’ Running for Top Prize at the World’s Biggest Sustainability Film Festival

PR News Desk 01/11/2024

Stitch + Spice, a short film by Luke Jaque-Rodney, one of PUMA’s Voices of a RE:GENERATION has been officially selected for Documentary Short at the 6th Big Syn International Film Festival in London. Voices of a RE:GENERATION is a PUMA initiative highlighting young changemakers driving

NEWS DESK

PUMA Explores Leather vs Vegan Leather With Global Goals Ambassador

PR News Desk 03/10/2024

In response to growing consumer demand for greater transparency from the fashion industry, PUMA launches #KnowYourStuff, an educational content series which delves into one of today’s most debated fashion topics – leather vs vegan leather – and the environmental impact of both. Created in collaboration with Aishwarya Sharma, one of PUMA’s ‘Voices’ and Global Goals

NEWS DESK

PUMA Appoints Markus Neubrand as Chief Financial Officer

PR News Desk 26/09/2024

Sports company PUMA has appointed Markus Neubrand (48) as its Chief Financial Officer (CFO) and a member of the Management Board, effective October 1, 2024. The contract of the current CFO Hubert Hinterseher will end by mutual agreement on December 31, 2024. Markus Neubrand most recently held the position of Chief Financial Officer at GUESS? […]

NEWS DESK

PUMA Appoints Indrajeet Sen as SVP PUMA Group Sourcing

PR News Desk 28/08/2024

Sports company PUMA has appointed Indrajeet Sen (38) as Senior Vice President PUMA Group Sourcing, taking over the operational responsibilities of the Chief Sourcing Officer role. PUMA’s Chief Sourcing Officer Anne-Laure Descours has decided not to extend her board contract and will support the company as an external advisor in the field of sustainability. In […]

NEWS DESK

Millions of PUMA Football Jerseys Made With Recycled Textile Waste

News Desk 16/07/2024

Global sports company PUMA has scaled up its textile-to-textile recycling innovation RE:FIBRE, creating millions of replica football jerseys with a minimum of 75% recycled textile waste and other waste material. For the first time, from the start of the 24/25 season, PUMA football replica jerseys* (featuring 35 Clubs), including those for the Euro and Copa […]

NEWS DESK

PUMA Named Among “World’s Most Sustainable Companies” by TIME

News Desk 10/07/2024

Sports Company PUMA has been named in the “World’s Most Sustainable Companies” ranking by US news magazine TIME and Statista, which takes into account a company’s most important environmental data as well as its transparency and the assessment by external organizations. PUMA was the best-ranked company in the Apparel, Footwear & Sporting Goods sector, scoring […]

NEWS DESK

PUMA Continues Its Biggest Marketing Push With EURO and COPA Spin-Offs

News Desk 12/06/2024

Global sports company PUMA has launched the second chapter of its first worldwide brand campaign in 10 years “FOREVER. FASTER. – See The Game Like We Do”. New chapter is fully dedicated to the UEFA Euro 2024 and the 2024 Copa América. This summer PUMA starts with two spin-offs of its globally featured brand campaign, […]

NEWS DESK

PUMA Reveals Global Partnership With HYROX

News Desk 03/06/2024

Global sports company PUMA, has announced a worldwide partnership with HYROX, the world series of fitness racing. The partnership sees PUMA become the official apparel and footwear partner for all HYROX races from 2024 to 2027. PUMA has been a local partner to HYROX since the first ever race, held in Hamburg in 2018 with 600 […]

NEWS DESK

After Two-Year Composting Experiment: PUMA Makes RE:SUEDE 2.0 Sneaker Available for Sale

News Desk 22/04/2024

Sports company PUMA will make a commercial version of its experimental RE:SUEDE sneaker, the RE:SUEDE 2.0, available for sale. PUMA showed it was able to successfully turn the RE:SUEDE into compost under tailor-made industrial conditions during a two-year pilot project. As part of the experiment, which was successfully concluded in late 2023, PUMA produced 500 […]