Dubai Basketball welcomes Red Bull as the team’s Official Energy Drink Partner for the 2026/27 season. Bringing together two brands built on energy and ambition, the partnership will fuel Dubai Basketball’s journey while creating new experiences for fans and the wider basketball community
Red Bull
Red Bull® is kicking off the season with the launch of NEW Red Bull® Zero in the UAE, delivering the same wiiings as Red Bull Energy Drink, crafted for those who want the iconic energy boost without compromise on taste. Red Bull Zero expands consumer choice by offering a no-sugar taste, while maintaining the […]
Red Bull Basement 2026 returns to the UAE, bringing together students and first-time entrepreneurs to develop and showcase innovative, early-stage business ideas. Delivered in partnership with the Dubai Department of Economy and Tourism (DET), MONIIFY, DIFC Innovation Hub, Microsoft and AMD, the global programme provides a platform for young talent to address real-world
The Fédération Internationale de l’Automobile (FIA), the global governing body for motor sport and the federation for mobility organisations worldwide, has today announced that a tender process will be run for a new commercial rights holder of the FIA World Rally Championship (WRC). This follows an extensive period of discussions with Red Bull and KW25, […]
At Red Bull Showrun event In an exciting global debut, the Honda 0 SUV prototype was showcased on April 2, 2025, at the Red Bull Showrun x Powered by Honda event in Tokyo, Japan. The all-electric SUV, first revealed at the 2025 Consumer Electronics Show (CES), was driven by Formula 1 superstar Max Verstappen, adding […]














