Saudi Arabia

NEWS DESK

Cisco Reveals Top Cybersecurity Threats Trends ahead of Black Hat MEA in Saudi Arabia

PR News Desk 19/11/2024

Ahead of Black Hat MEA in Riyadh from 26-28 November 2024, Cisco, the worldwide leader in networking and security, released insights into key cybersecurity trends that emerged between July and September 2024. The findings are based on analysis from Cisco Talos, one of the most trusted threat

NEWS DESK

Newborn Town Joins Saudi Arabia’s Regional Headquarters Program

PR News Desk 17/11/2024

The Hong Kong-listed tech company Newborn Town, in partnership with Saudi Arabia’s Ministry of Investment, hosted an event in Riyadh under the theme ‘To Connect, Explore, and Thrive Together’. During the event, MISA granted Newborn Town a Regional Headquarters license, making it the first social entertainment company to establish its MENA headquarters in

Thought leadership

It is time to disrupt the consultancy model; here’s why

News Desk 15/11/2024

By Paul Bogan, Regional Director of Advisory, +impact, a Serco company Advisory and consulting firms have long been known for parachuting into organisations, proposing strategic recommendations, and exiting before implementation. While these proposals may be meticulously crafted and capable of transforming businesses, the growing demand for end-to-end solutions has sparked

NEWS DESK

88% of UAE and Saudi Arabia organizations investing in AI report business boost

PR News Desk 13/11/2024

Amazon Web Services in collaboration with International Data Corporation (IDC) today released a new whitepaper which reveals that early artificial intelligence (AI) adoption is already transforming private- and public-sector organizations in the UAE, however, there is a risk of creating a digital divide between those who embrace the technology and those who fall behind.

NEWS DESK

Google Cloud Celebrates First Anniversary of Dammam Cloud Region in Saudi Arabia

PR News Desk 12/11/2024

Google Cloud today marked the first anniversary of the Dammam Cloud Region launch in Saudi Arabia with the inaugural Google Cloud Saudi Arabia Summit. Held at the Four Seasons Hotel Kingdom Tower in Riyadh, the event brought together over 1,500 attendees, including Google Cloud partners, customers, government officials, and industry leaders, to celebrate the achievements

NEWS DESK

Culture is Saudi Arabia’s new commodity and creativity its new currency

PR News Desk 08/11/2024

The second edition of Athar – Saudi Festival of Creativity, the Kingdom’s largest gathering of the creative marketing industry, kicked off today in Riyadh with over 1600 international and local industry leaders, experts, and young Saudi talent in attendance. Day one of the festival featured over 80 speakers, led by Manchester United’s Matt Mckie and […]

NEWS DESK

New Products in Saudi Arabia: Top 3 Home Vacuum Cleaners from Dreame

PR News Desk 08/11/2024

In today’s fast-paced world, it’s difficult to come by time to take care of home cleaning needs the manual way. Which is why the demand for smart home cleaning solutions is skyrocketing. These innovations are no longer just about convenience, they’re about transforming the way we live. Throw away your broom and let the robots […]

NEWS DESK

Athar Awards 2024 celebrates Saudi Arabia’s creative excellence and the inspiring talent behind it

PR News Desk 07/11/2024

The second edition of Athar – Saudi Festival of Creativity, the Kingdom’s largest gathering of the creative marketing industry, concluded yesterday with the much-anticipated Athar Awards night. This year’s awards celebrated 51 outstanding achievements in Saudi Arabia’s thriving creative and communications industry. The evening recognised winners across the campaign,

NEWS DESK

The Health Holding Company of Saudi Arabia and Cigna Healthcare sign letter of intent

PR News Desk 06/11/2024

The Health Holding Company of the Kingdom of Saudi Arabia (‘HHC’) represented by its CEO Mr. Nasser Al Huqbani and Cigna International Corporation (Cigna) represented by the CEO of Cigna Insurance Saudi Arabia Mr. Hisham Radwan who was delegated to sign a letter of intent (LOI) to explore a new collaboration that aims to enhance […]

NEWS DESK

NEO SPACE GROUP (NSG) SELECTED BY TURKISH AIRLINES

PR News Desk 06/11/2024

Neo Space Group (NSG), a PIF-owned company and Saudi Arabia’s leading provider of satellite communication services, has been chosen by Turkish Airlines to equip its upcoming fleet of 14 A350 aircraft, currently in production and set for delivery in 2026 and 2027, with NSG’s IFC solution. This partnership marks a significant step forward in enhancing […]

NEWS DESK

HSA Group Launches AITC in Saudi Arabia, Marking a Strategic Shift Towards Leadership

PR News Desk 06/11/2024

The Hayel Saeed Anam (HSA) Group has announced the official launch of its new company Advanced International Trading Company (AITC), which specializes in the fast-moving consumer goods (FMCG) sector in the Kingdom of Saudi Arabia, marking a significant move to strengthen its position in this sector. This launch comes in response to the rapid growth […]

Business

GE Vernova completes FEED studies to reduce carbon emissions

News Editor 2 05/11/2024

At 3 Saudi power plants US-based GE Vernova, in collaboration with Saudi Arabia’s Ash Sharqiyah Operations & Maintenance Company (ASHOMCo), has completed three Front-End Engineering Design (FEED) studies to reduce carbon emissions from three cogeneration plants in Saudi Arabia. This marks the first such initiative in Saudi Arabia focusing on plants utilising GE

NEWS DESK

FPT and THIQAH Forge Strategic Partnership to Drive Digital Transformation in Saudi Arabia

PR News Desk 04/11/2024

Global leading technology corporation FPT has signed a Memorandum of Understanding with THIQAH, a leading provider of smart business solutions in Saudi Arabia. This partnership aims to explore joint business opportunities and deliver advanced digital solutions to various industries in the Kingdom, supporting the nation’s ambitious Vision 2030 goals. The partnership signing

NEWS DESK

MUFG signs Memorandum of Understanding with the Public Investment Fund of Saudi Arabia

PR News Desk 04/11/2024

MUFG and The Public Investment Fund (“PIF”) of Saudi Arabia have today announced that they signed a memorandum of understanding (“MoU”) to collaborate on opportunities of mutual interest to both MUFG and PIF.  The MoU will promote regular engagement between MUFG and PIF, focusing on sectors in which MUFG has strong expertise, notably infrastructure and […]

NEWS DESK

Retail Congress MENA 2024: Igniting the Future of Retail in Saudi Arabia

PR News Desk 01/11/2024

The retail industry is on the cusp of a new era, and the Retail Congress MENA 2024 is set to be the catalyst for its transformation. This landmark event, taking place on November 4-5 at the Mandarin Oriental, Al Faisaliah in Riyadh, is a celebration of the 30th anniversary of the Middle East Council of […]

NEWS DESK

New Deloitte study explores the future of sports club privatization in Saudi Arabia

PR News Desk 31/10/2024

As Saudi Arabia accelerates its drive to privatize sports entities, Deloitte Sports Business Group has released a new study offering critical insights for potential sports club owners and a roadmap toward sustainable, profitable ownership. The study reveals a four-phase approach aimed at transforming clubs from operational entities into commercially successful enterprises,

NEWS DESK

FPT Opens Regional Headquarters in Saudi Arabia, Driving Innovation Across the Middle East

PR News Desk 31/10/2024

Global tech corporation FPT has inaugurated its regional headquarters in Riyadh, Saudi Arabia, as part of its global expansion strategy to meet the rising demand for digital services and solutions. This expansion marks FPT as the first Vietnamese firm licensed for regional operations in Saudi Arabia, reaffirming its dedication to the Kingdom’s digital transformation and

NEWS DESK

Saudi Arabia to witness global fire safety practices at 4th International Fire Operations Conference

PR News Desk 30/10/2024

The National Fire Protection Association® (NFPA®) announces its participation in the 4th International Fire Operations Conference (IFOC), which will take place at the Four Seasons Hotel in Riyadh, Saudi Arabia, from November 3 to 7, 2024. The conference will explore emerging trends and technologies in fire prevention, safety protocols, emergency response, and crisis

NEWS DESK

RX to launch international fitness exhibition in Saudi Arabia amid thriving US$7 billion sports sector

PR News Desk 15/10/2024

As the sports and fitness industry in Saudi Arabia continues to gain strength, RX, a renowned organiser of global events and exhibitions, is set to launch a premier event for health and fitness to the Kingdom: FIBO Saudi – For a strong and healthy society. FIBO Saudi will be held at the Riyadh Front Exhibition […]

NEWS DESK

MAK Community Care to showcase mental health expertise at Global Health Exhibition in Saudi Arabia

PR News Desk 14/10/2024

MAK Community Care, a leading independent specialist in mental health services, is delighted to announce its participation in the Global Health Exhibition and Medical Trade Fair in Saudi Arabia. The organisation aims to share its expertise and best practices while exploring collaborative opportunities in the region. Exhibiting as part of the UK Pavilion, this marks […]