Philip Morris International Inc. (NYSE: PM) today announced an expanded partnership with Scuderia Ferrari HP and with Ferrari Challenge Trofeo Pirelli—the single-marque motorsport championship created in 1993—for the 2026 season and beyond. This next chapter introduces one major development:
Scuderia Ferrari HP
IBM (NYSE: IBM) and Scuderia Ferrari HP today introduced a newly reimagined mobile app experience designed to bring the passionate global fanbase of nearly 400 million Tifosi closer than ever to cars, drivers and races they love. Now available in English and – for the first time – Italian, the app includes an all-new Race […]
Z Capital Group (“ZCG”) today announced it has signed an extension to continue as a Team Partner with Scuderia Ferrari HP through the 2026 Formula 1 season. Since the collaboration began in 2023, ZCG has driven innovative initiatives that engage Scuderia Ferrari HP (and Formula 1’s global) fan base in new and creative ways, and […]












