Snap Inc.

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Snap Inc. Signs Two Strategic MoUs with Qatar’s Government Communications Office to Advance Creator and Media Ecosystem at Web Summit Qatar 2026

News Desk 09/02/2026

Snap Inc. has signed two Memoranda of Understanding (MoUs) with the State of Qatar’s Government Communications Office (GCO) during Web Summit Qatar 2026, reinforcing a shared commitment to strengthening Qatar’s creator, media, and digital communications ecosystem. The MoUs outline a multi-year

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Snap Inc. Demonstrates How AR, Spectacles, and Generative AI Are Powering Digital Transformation in the Region at Web Summit Qatar

News Desk 02/02/2026

Snap Inc. returns to Web Summit Qatar with an immersive showcase highlighting how augmented reality (AR) continues to evolve as a powerful tool for digital transformation, creativity, and storytelling across the region. The showcase underscores Snap’s ongoing commitment to supporting the region’s digital ecosystem by demonstrating practical, real-world

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Snap Inc. Unveils 2025 Results as AR Ramadan Mall Continues to Grow as a Defining Seasonal Destination

News Desk 23/01/2026

Snap Inc.’s AR Ramadan Mall marked its fourth consecutive year on Snapchat, reinforcing Snap’s continued investment in AR formats that support seasonal shopping behaviours during Ramadan, a key cultural moment for audiences and brands globally. The 2025 AR Mall re-created the charm of GCC heritage towns as a mystical digital village, featuring streets of storefronts […]

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Natural History Museum Abu Dhabi Collaborates with Snap Inc. to Bring 13.8 Billion Years of History to Life Through Augmented Reality

News Desk 14/01/2026

Natural History Museum Abu Dhabi, the largest museum of its kind in the Middle East in collaboration with Snap Inc. is bringing to life a suite of augmented reality (AR) experiences that transform the museum’s narrative into an immersive journey through the Universe and Earth’s natural history. Drawing from over 13.8 billion years of scientific […]

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Snap Inc. to Unveil Next-Generation AR Spectacles for the First Time in the UAE at BRIDGE Summit 2025

News Desk 27/11/2025

Snap Inc. is set to unveil its latest next-generation augmented reality glasses for the first time in the UAE at the BRIDGE Summit, the world’s largest debut media event taking place in Abu Dhabi from December 8–10, marking a future where digital experiences enhance rather than replace the real world. As part of its participation, […]

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Snap Inc. and Qatar Museums Launch Immersive AR Experiences to Celebrate Qatar Museums’ Anniversaries

News Desk 10/11/2025

Snap Inc. has partnered with Qatar Museums (QM) to celebrate its anniversary with immersive augmented reality (AR) experiences. As part of the broader “Evolution Nation” campaign, these activations bring Qatar’s rich cultural heritage and contemporary identity to life through innovative digital storytelling. This initiative launches with immersive AR experiences at the

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Snap Inc. Research Reveals Qataris are amongst the most digitally-engaged in the GCC

PR News Desk 23/10/2025

New research from Snap Inc., and GWI, has revealed that Qataris are among the most digitally engaged and forward-thinking audiences in the Middle East. The findings from “Getting to know Snapchatters in Qatar” highlight that more than 50% create content or interact with branded posts monthly, which makes them 33% more likely to click on […]

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Snap Inc. appoints Antoine Challita as UAE Country Head

PR News Desk 03/09/2025

Snap Inc. today announced the appointment of Antoine Challita as UAE Country Head where he will oversee the development and execution of Snap’s business and commercial strategy while driving innovation and growth in key revenue streams. This appointment reinforces Snap’s long-term commitment to the market and the strategic importance of maintaining a strong presence in

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Snap Inc. announces new tools and programs for brands to reach and engage audiences at the 2025 NewFronts

PR News Desk 08/05/2025

On Snapchat, connecting with real friends and family all starts with a single Snap, but Snapchatters know that a single Snap means so much more. A Snap is raw, spontaneous, and immediate in ways that a text message or picture is not. It’s one of the most engaging ways to communicate exactly what a person […]

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Move for MS: Snap Inc. and The National Multiple Sclerosis Society launch AR campaign to raise awareness about Multiple Sclerosis

PR News Desk 24/03/2025

In line with MS Awareness Month, Snap Inc., in collaboration with the National Multiple Sclerosis Society (NMSS), has introduced an interactive step challenge with the launch of Snap’s first-ever regional step counter augmented reality (AR) experience powered by the Snap Camera. The initiative encourages people across the UAE to learn important facts about multiple

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Snap Inc. and Virginia Commonwealth University Qatar empower the next generation of AR talent

PR News Desk 05/03/2025

Dedicated to empowering the next generation of Augmented Reality (AR) innovators, Snap Inc. teamed up with Virginia Commonwealth University School of Arts Qatar (VCUarts Qatar) to host an exclusive AR workshop for 50 Foundation year and Bachelor of Fine Arts (BFA) students at Web Summit Qatar. The workshop, titled “Building a Snapchat Lens, Building Your […]

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Snap Inc. launches HAZAR FAZAR: A new AR experience that blends Ramadan’s nostalgic traditions with immersive technology

PR News Desk 04/03/2025

Expanding its suite of pioneering Ramadan experiences, Snapchat introduces HAZAR FAZAR—an innovative AR activation that transports users into the enchanting world of One Thousand and One Nights for Ramadan 2025. Powered by Magic AI Lenses technology, this immersive experience blends the region’s rich cultural heritage with the interactive possibilities of augmented

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Snap Inc. signs landmark MOU with Government Communications Office (GCO) at Web Summit Qatar 2025

PR News Desk 26/02/2025

Snap Inc. has signed a landmark Memorandum of Understanding (MoU) with Qatar’s Government Communications Office (GCO) to launch the first Augmented Reality (AR) Academy in the MENA region. Announced at Web Summit Qatar 2025, the agreement marks a significant step in unlocking creative potential across the region and driving digital innovation. The partnership with GCO […]

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Snap Inc. Steps Up AR Investment in the Region to Empower the Next Generation of Developers

PR News Desk 19/02/2025

In a region eager to embrace emerging technologies, Snap Inc. is stepping up its investment in the region by empowering the next generation of Augmented Reality (AR) developers in MENA and building their AR capabilities at Web Summit Qatar 2025. With over 85% of GCC Snapchatters engaging with AR lenses daily, Snap is ensuring that […]

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Snap Inc. brings back its reimagined AR Ramadan Mall for another season

PR News Desk 05/02/2025

The immersive Snap AR Ramadan Mall is back for a fourth year, this time debuting a new look that reflects traditional valleys of the region, seamlessly bridging the physical and digital worlds. With 85% of Snapchatters in the GCC interacting with AR lenses everyday, Snapchat continues to serve innovative experiences that enhance cherished moments, facilitating […]

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Snap Inc. Introduces Advanced Partner Program for Creator Agencies in MENA

PR News Desk 12/12/2024

Snap Inc. has announced the launch of its new Advanced Partner Program for creator agencies across MENA, unlocking access to Snap’s creator expertise and latest tools. The program is designed to reinforce Snap’s commitment to empower both creators and business partners across the region, and participating agencies will be recognized with the Snap Advanced Partner […]

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Snap Inc. announces Abdulla Alhammadi as new Managing Director in Saudi Arabia

News Desk 15/07/2024

In a strategic move to continue its success in Saudi Arabia, Snap Inc. announced today the appointment of Abdulla Alhammadi as Managing Director in KSA. Previously the Regional Business Lead at Snap, Alhammadi will transition into his new role where he will be based in KSA to support the growth of Snap in the country, […]

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High levels of digital awareness and a desire for new experiences

PR News Desk 19/02/2024

In a bid to catalyze digital innovation in the retail sector, Snap Inc. and Kearney took center stage at the 10th anniversary of Retail Leaders Circle MENA. Highlighting the immense potential and desire for retailers to meet the expectations of tech-savvy Saudi consumers, Snap Inc. introduced their joint whitepaper with Kearney, titled ‘Retail Innovation vs. […]

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Revolutionizing Reality: Snap Inc. to take center stage at Web Summit Qatar 2024

PR News Desk 13/02/2024

Snap Inc. has confirmed its participation at the prestigious Web Summit Qatar 2024, bringing to life the story of its deeply engaged GCC community that have chosen Snapchat as their go-to platform to authentically connect with those who matter most to them. To support the region’s ambitious digital transformation goals, Snap Inc. will showcase how […]

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Safer Internet Day: Snap Inc. emphasizes the need for greater parental control over online teen activities in 2024

PR News Desk 06/02/2024

Reiterating its commitment to online safety, this International Safer Internet Day, Snap Inc. has released new research showing that in 2023, parents’ found it more difficult to keep up with their teens online activities, and parents’ trust in their teens to act responsibly online faltered. This research was conducted across all devices and platforms – […]