Snap today announced the launch of the App Power Pack, an innovative suite of advertising tools and solutions designed to empower app marketers to enhance performance and achieve measurable results on Snapchat. This step comes as part of the company’s ongoing commitment to supporting digital
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On the occasion of the 2025 edition of Crafted for Luxury, Snap’s exclusive event dedicated to the luxury industry, Snap unveils the first augmented reality experiences developed for its AR glasses, Spectacles, by the Houses of Christian Dior Couture and Louis Vuitton. A world first that positions these Maisons as pioneers in creatively exploring immersive […]
With the arrival of Ramadan, Snap Inc. is once again setting out to redefine online shopping with the highly anticipated return of its AR Ramadan Mall. Now in its fourth year, the 2025 edition introduces an entirely new concept, transforming the virtual retail space into a mystical shopping village where culture, community, and cutting-edge technology […]
‘Kingdom Lenscape’, Snapchat’s augmented reality (AR) campaign in celebration of Saudi National Day 2024, proved to be a huge hit in the Kingdom, achieving a total reach of more than 10 million, over 64 million impressions and 12.8 seconds’ average camera playtime. The ‘Kingdom Lenscape’ campaign featured two pillars; FAKHAR, focused on celebrating national pride, […]
Snap Inc. is expanding its presence in Saudi Arabia with the establishment of a new office and the Kingdom’s first Creator Hub named, “Majlis Snap for Content Creators,” both located in the JAX district of Diriyah, a suburb of Riyadh. The move underscores the company’s commitment to deepening engagement with its 25 million monthly active […]
As Saudi Arabia prepares to celebrate its 94th National Day, Snapchat is enhancing the nation’s top cultural moment with its latest AR campaign, Kingdom’s Lenscape. This multi-brand campaign reflects the spirit of unity and national pride that characterizes the occasion, bridging the gap between Snapchatters and advertisers through two unique AR solutions. Running for 10















