Snapchat

NEWS DESK

Snapchat Introduces new friends-only sharing experience for Snapchatters under 16

News Desk 09/07/2026

Snapchat is rolling out a new content-sharing experience for Snapchatters aged 13–15, giving younger teens a dedicated profile where they can create, save and showcase Stories and Spotlight videos visible only to their mutually accepted friends. As part of the update, Snapchatters under 16 will

NEWS DESK

Snapchat and MCN media agency brands New Research Reveals the Power of 1:1 Visual Conversations in Saudi Arabia

News Desk 17/02/2026

Snapchat, in partnership with MCN media agency brands, has released new research uncovering how 1:1 visual communication is redefining brand–consumer relationships in Saudi Arabia. The study, The Conversation Advantage, explores how people in KSA communicate today and how brands can successfully participate in these conversations through visual, expressive, and direct

NEWS DESK

The Snapchat Winter Village: The chicest holiday shopping experience… in Augmented Reality

News Desk 16/12/2025

The holiday season is getting a makeover on Snapchat. The platform unveils the Snapchat Winter Village, a luxurious Augmented Reality (AR) experience that transforms festive shopping into a magical and immersive journey. For the first time globally for luxury, the platform brings together three iconic Maisons, Chopard, BOSS, and Lancôme, within a digital setting where […]

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Snapchat and Publicis Groupe Unveil New Research on What Creators Want

News Desk 08/12/2025

In partnership with Publicis Groupe Middle East and Ipsos, Snapchat conducted research in Saudi Arabia to understand what creators want from social platforms, brands, and their followers. The study explored how creators view the different platforms they create on, the tools they use, what they seek in brand partnerships, and how they perceive their audiences. […]

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Why being first matters: New research from Snapchat and Publicis Media Middle East demonstrates the effectiveness of First Ad Impression Takeovers

PR News Desk 22/09/2025

Snapchat, in partnership with Publicis Media Middle East & Turkey, has released new research analyzing the effectiveness of First Ad Impression Takeovers across the MENA region. The study reveals that in an oversaturated digital landscape, short-burst ad formats are driving significant impact for brands, already outperforming benchmarks on reach, attention, and

NEWS DESK

Snapchat Unveils Snap Summer Guide to Help Brands Win Attention and Drive ROI

PR News Desk 26/06/2025

Snapchat has released its Snap Summer Guide 2025, offering advertisers across the region a roadmap to capture attention and drive results during one of the most active periods on the platform. From golden hour Snaps to back-to-school moments, Snapchatters across the GCC are embracing summer in real time and brands now have more tools than […]

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Snapchat Relaunches Family Hub to Support Safer Digital Experiences for Teens and Parents

PR News Desk 20/06/2025

Snapchat has relaunched its Family Safety Hub, a refreshed and more inclusive platform designed to help families navigate the app confidently and safely. The updated Hub offers clearer guidance, accessible resources, and new tools that reflect the evolving needs of both parents and teens. In an effort to educate parents, creators and press, Snapchat hosted […]

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Snapchat delivered a 14% higher ROI than the grouped channel average, achieving roughly twice the average ROI of other social platforms

PR News Desk 11/06/2025

Snap Inc., in partnership with Omnicom Media Group (OMG) and Annalect have released a new study revealing that advertisers in the GCC achieve a high return on investment (ROI) when using Snapchat – outperforming some media channels in the GCC. The in-depth Market Mix Modeling (MMM) analysis was conducted with five brands across industries in […]

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AR Lab and Snapchat collaborate on an innovative Augmented Reality IftAR gift experience

PR News Desk 25/03/2025

The AR Lab, a leading innovator in Augmented Reality (AR), has partnered with Snapchat, to offer a unique augmented reality-enhanced Iftar experience. Developed for Snap’s key partners and stakeholders as a Ramadan gift, the carefully curated box combines pioneering AR technology with Ramadan traditions, offering an unforgettable experience for the Holy Month. The

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Snapchat announced as leading member of the Pact, the UAE’s new Children’s Digital Wellbeing Pact

PR News Desk 18/02/2025

Snapchat has been announced as the leading member of the UAE’s Children’s Digital Wellbeing Pact established to promote a safer online environment for children across the UAE. The Pact, which is the first of its kind in the region, was announced at the 2025 World Governments Summit in Dubai, and was facilitated by the Digital […]

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Snapchat announces platform makeover, new AR Lens Studio and more at the Snap Partner Summit 2024

PR News Desk 18/09/2024

This week, the highly anticipated sixth edition of the Snap Partner Summit (SPS) took place, revealing a series of updates to the platform, as well as new creative opportunities for Snapchatters, creators and businesses alike. The cutting edge features include a new profile design created to elevate the user experience; more tools to make content […]

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HONOR Launches Snapchat Lens to Showcase Mesmerizing Portrait Photography of HONOR 200 Series

News Desk 19/07/2024

Global technology brand HONOR is thrilled to announce the release of a custom Snapchat Lens for the launch of the HONOR 200 Series in United Arab Emirates and Kingdom of Saudi Arabia. The Snapchat Lens will allow users to explore the innovative camera capabilities and AI Portrait features of HONOR 200 Series in an engaging […]

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Snap Inc. launches an exclusive Advanced Partner Program to advance agency expertise on Snapchat

News Desk 01/05/2024

Snap Inc. has announced the launch of its new Advanced Partner Program, providing select agencies access to a curated package of educational and business opportunities. Those part of the program will be awarded an exclusive badge granting access to personalized training and enablement sessions, as well as thought leadership research and insights. The program sets […]

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Tiffany & Co x Snapchat takeover reaches over 9.5 million users within 24 hours

News Desk 29/04/2024

To strengthen the positioning of Tiffany & Co’s Lock collection in Saudi Arabia, the brand partnered with the Kingdom’s most used platform to activate a full funnel Snapchat takeover, utilizing the First Story, First Lens and First Commercial features, reaching over 9.5 million Snapchatters within 24 hours. In the summer of 2022, the LVMH Group […]