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NEWS DESK

Zayed Sports Tournament 2026 Concludes with Outstanding Sporting Achievements and Strong Community Spirit

The Zayed Sports Tournament 2026, held under the patronage of H.H. Sheikh Mansour bin Zayed Al Nahyan, Vice President of the UAE, Deputy Prime Minister, and Minister of the Presidential Court, concluded successfully after weeks of exciting competitions that brought together athletes, youth, and families in a vibrant celebration of sport, unity, and community engagement.
NEWS DESK

Aster DM Healthcare Partners with World Padel Academy (WPA) to Champion Health and Wellness through Sport

Aster DM Healthcare, one of the largest integrated healthcare providers in the GCC, has announced a strategic partnership with World Padel Academy (WPA), one of the region’s leading destinations for padel enthusiasts. The collaboration aims to integrate health, wellness, recovery, nutrition, and sports to inspire healthier lifestyles, empower athletes, and build a
NEWS DESK

Dubai Premier Padel P1 and DP World Tour Championship, Dubai 2025 Collaborate to Celebrate Sport in Dubai

PR News Desk
Dubai Premier Padel P1 and DP World Tour Championship 2025, both held under the patronage of His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Sports Council, today announced a new partnership that will bring joint activations, exclusive ticket discounts, and enhanced fan experiences to this year’s championships, both taking […]
NEWS DESK

UAE Committee for Talent and National Sports Support includes drift driver Khalifa Al Falasi in its dedicated programs aimed at providing comprehensive support for young sport talent

PR News Desk
The UAE Committee for Talent and National Sports Support (UAETSS), a key entity under the UAE Ministry of Sports, has onboarded young Emirati car racer Khalifa Al Falasi into its dedicated programs aimed at supporting and nurturing sports talent across the country. Khalifa Al Falasi is the first and youngest professional Emirati drift racing driver […]
NEWS DESK

British Showjumping Honours HH Sheikha Fatima Bint Hazza Bin Zayed Al Nahyan for Outstanding Contribution to the Sport

PR News Desk
In a moment of international recognition, British Showjumping has awarded HH Sheikha Fatima Bint Hazza Bin Zayed Al Nahyan for her exceptional contribution to the sport of showjumping in the United Kingdom. The prestigious award was presented during the Agria Royal International Horse Show at Hickstead, home to one of the sport’s most iconic and […]
Adidas
Lifestyle Sport

Adidas unveils new global brand campaign

Highlighting the power of positivity in sport Adidas has launched a new global brand campaign, focusing on the crucial role of positivity from coaches, parents, teammates, and supporters in helping athletes believe in themselves. The campaign introduces the concept of the ‘Sideline Effect’, highlighting the significant impact that both negative and positive behaviours from
NEWS DESK

UCI URBAN CYCLING WORLD CHAMPIONSHIPS IN ABU DHABI OFFERS WEEK OF UNBEATABLE SPORT AND ENTERTAINMENT

PR News Desk
The 2024 UCI Urban Cycling World Championships, hosted by Abu Dhabi Sports Council (ADSC) in collaboration with the sport’s governing body, the Union Cycliste Internationale (UCI), will combine top class sporting action with a long list of entertainment attractions to provide an unbeatable experience and family event. Taking place next to Abu Dhabi’s Nation Towers […]
NEWS DESK

PUMA Inducted Into Laureus Sport for Good Index

PR News Desk
Sports Company PUMA has been included in the Laureus Sport for Good Index through recognition for multiple initiatives including PUMA’s VOICES OF A RE: GENERATION, RE: FIBRE and RE: SUEDE. Launched in 2021, the Laureus Sport for Good Index celebrates brands that, through collaboration, innovation and creativity, are making significant contributions across the 17
DXB
NEWS DESK

DXB Games unites travellers in sport and celebration

Dubai International (DXB) is bringing the thrill of the global games to travellers this summer. As Paris welcomes athletes and fans for one of the world’s largest sporting events– and many of them expected to travel through DXB– the airport has launched its first-ever DXB Games. Turning the world’s busiest international hub into a celebration […]
FIA
NEWS DESK

FIA NEWEST MEMBER OF THE COUNCIL OF EUROPE’S CONSULTATIVE COMMITTEE OF THE ENLARGED PARTIAL AGREEMENT ON SPORT

The Fédération Internationale de l’Automobile (FIA) has joined the Consultative Committee of the Enlarged Partial Agreement on Sport (EPAS) following a decision by the Committee of Ministers of the Council of Europe. The EPAS provides a platform for cross government co-operation, allowing for dialogue between representatives, sporting bodies, NGOs, athletes, coaches,