TRACCS, the MENA region’s largest independent, homegrown communications consultancy, and Ainigma, a London-based boutique AI consultancy, have joined forces to advance human-centric innovation and adoption of Generative AI (GenAI) in the region. This collaboration is designed to accelerate
TRACCS
TRACCS, the largest independent and homegrown communications consultancy in the MENA region, and Accordience, the parent company of global agency brands Grayling, Citigate Dewe Rogerson, Cirkle, Red Consultancy, and movement, announced a strategic global partnership bringing together decades of proven expertise and experience. This affiliation enables access to integrated,











