Bridgestone, a global leader in tyres and sustainable mobility solutions, is expanding its premium agricultural offering to meet the demands of the latest generation of high horsepower tractors. The Bridgestone VT-TRACTOR range now includes six additional extra-large (XXL) sizes, spanning
Tyres
Road travel increases significantly during holidays or summer, prompting many drivers to change their vehicle’s tyres for safer journeys. However, selecting the right tyres is not always straightforward, as numerous factors must be considered. Bridgestone, a global leader in premium tyres and sustainable mobility solutions, offers tips to help you make the right choice
Tyres play a crucial role in the safety and performance of a vehicle. That’s why it’s important not only to get the tyre right, but also to get it right, which is often not the case. In order to get the most out of your car’s ‘shoes’, Bridgestone, a global leader in premium tyres and […]
In Italy this August Dunlop has renewed its official partnership with the 2025 FIM International Six Days of Enduro (ISDE), extending its involvement in one of the world’s most demanding off-road motorcycle events. The event, now in its 99th year, will take place in Bergamo, Italy, from August 24 to 29, 2025. The British tyre […]
For professional riders and motocross enthusiasts Pirelli has unveiled its latest off-road innovation, the Scorpion MX32 Mid Soft, a tyre that promises to enhance performance for professional riders and motocross enthusiasts. The new product, part of Pirelli’s renowned SCORPION family, represents a significant leap forward, building on the brand’s legacy of success
For Mars exploration, rovers NASA has reached a significant milestone in its quest to explore the Red Planet. It has thoroughly tested a revolutionary new tyre technology designed for its Martian rovers. Developed by NASA’s Glenn Research Centre in Cleveland in collaboration with Goodyear Tire & Rubber, the groundbreaking shape memory alloy (SMA) spring tyres […]
JLR has joined forces with global tyre manufacturer Pirelli in a global automotive industry-first commitment to use FSC-certified natural rubber tyres across its range of modern luxury vehicles.The luxury car manufacturer will be the first to adopt FSC-certified tyres at scale, transitioning all tyres from Pirelli across its entire portfolio, debuting on the new Range […]
Bridgestone, a global leader in tyres and sustainable mobility solutions, reiterated its steadfast commitment to empowering women in the world of motorsports through partnerships and event organisation across the Middle East and Africa (MEA) region. This significant step underscores the company’s bold vision to drive positive change by fostering diversity, equity, and

















