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eToro launches AI-powered advertising campaign in the UAE highlighting its premium loyalty programme

PR News Desk
eToro, the trading and investing platform, has rolled out a locally flavoured, AI-driven advertising campaign to spotlight eToro Club, its loyalty programme for valued clients. Created in partnership with Secret Level, the AI-native entertainment studio, the ‘Elevate with eToro Club’ campaign leverages cutting-edge AI production tools such as Google’s Veo 3, and will be
NEWS DESK

Planet Ocean Underwater Hotels Announces UAE Engagement Initiative to Support Global Eco-Tourism and Marine Restoration

PR News Desk
Planet Ocean Underwater Hotels today announced an initiative to engage communities and organizations across the UAE in its Global Alliance Collaborator (GAC) program. The program is designed to connect participants from 50 U.S. states with 50 partner nations, supporting the development of movable underwater hotels at 33 destinations worldwide. The initiative builds on
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Ministry of Sports establishes UAE Obstacle Sports Federation under chairmanship of H.E. Abdulrahman Abu Al Shawareb

PR News Desk
The Ministry of Sports established the UAE Obstacle Sports Federation, the official governing body responsible for organising and developing this sport. Its aim is to promote the sport within the UAE, highlighting its competitive nature that combines physical fitness, endurance and mental skills, paving the way for international recognition. Obstacle sports such as OCR,
Cybersecurity News UAE

UAE Cybersecurity Council launches ‘Nebras’ contest to inspire digital safety among youth

As part of Cybersecurity Awareness Month, the UAE Cybersecurity Council has announced the launch of a new national competition titled “Nebras”, designed to nurture a culture of digital awareness among children and youth. The initiative invites young participants to create visual content that promotes online safety and cybersecurity, with total prizes worth Dh30,000 up for
NEWS DESK

Cohesity study finds two-thirds of UAE organisations fully compliant with national regulations, but AI governance and vendor risks emerge as the next frontier

PR News Desk
UAE organisations are building on a strong compliance foundation, but new research from Cohesity shows the next challenge lies in managing AI governance, vendor complexity, and socio-economic risks. The study was conducted ahead of GITEX 2025 and highlights how well organisations are responding to the country’s strict data protection and sovereignty laws, while preparing
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Tally Solutions and ICAI Dubai Chapter Sign MoU to Drive Digital Adoption and Community Growth Among UAE CAs

PR News Desk
Tally Solutions, the UAE’s leading business management solutions provider, has signed a Memorandum of Understanding (MoU) with the ICAI Dubai Chapter, marking a collaborative effort to empower Chartered Accountants in the UAE through technology adoption, continuous learning, and professional visibility. The ICAI Dubai Chapter, representing over 3,100 active members, plays
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Steering the Future of Sustainable Mobility

PR News Desk
Sustainability adoption is shaping how we, as a community, move, live, and connect. In the Middle East, where climate-focused low carbon infrastructure is rapidly evolving, carmakers are supporting consumer transition to eco-conscious alternatives. Among those stepping forward is Chery, represented by AW Rostamani Group in the UAE, as the Exclusive VIP Mobility Partner for
News UAE

UAE Issues Safety Advisories for Citizens in Spain, Italy, and Vietnam Amid Protests and Severe Weather

Mariam Khawer
The UAE has issued fresh advisories urging its citizens abroad to exercise caution in Spain, Italy, and Vietnam due to ongoing protests and severe weather conditions. In Madrid and Rome, the UAE embassies called on Emirati nationals to stay vigilant and avoid areas where demonstrations are taking place. The missions underscored the importance of following […]
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H.E. Bin Touq affirms the UAE’s leadership in space sector as a key driver of future economic growth and innovation

PR News Desk
H.E. Abdulla bin Touq Al Marri, Minister of Economy and Tourism, participated in an event hosted by the UAE Embassy in France to witness the signing of a Memorandum of Understanding between UAE-based Madari Space and France’s Avalanche. The agreement seeks to enhance cooperation in developing space data centers and to promote the adoption of […]
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Etihad Credit Insurance showcases significance of partnerships and “Xport Xponential” program impact on UAE-based companies

PR News Desk
Etihad Credit Insurance (ECI), the UAE’s federal export credit company, participated in a joint workshop organized in collaboration with The Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development (Dubai SME), part of the Dubai Department of Economy and Tourism (DET). The workshop highlighted the importance of accelerating the global expansion of
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ECI highlights its role as catalyst in enhancing trade and investment opportunities between the UAE and Africa

PR News Desk
H.E. Raja Al Mazrouei, Chief Executive Officer of Etihad Credit Insurance (ECI), underscored the rising momentum of Emirati investors seeking opportunities across African markets, highlighting how ECI is actively enabling this growth through export credit insurance, investment guarantees, and project finance support. H.E. Raja spoke during a panel session titled “Capital
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Memorandum of Understanding and Technical Cooperation signed between the UAE’s Federal Tax Authority and the Federal Tax Service of Russia

PR News Desk
The Federal Tax Authority (FTA) has today announced the signing of a Memorandum of Understanding and Technical Cooperation (MoU) with the Federal Tax Service of Russia in the field of tax administration. Taking place on the sidelines of the BRICS Tax Heads and Experts meetings held last week in Manaus, Brazil, which included the participation […]