The Ministry of Sports held the second ‘User Experience Lab’ (UX Lab) of 2025 to enhance customer experience for sports clubs, companies, and all private‑sector sports institutions, with regard to obtaining four key sports licensing services – issuing, renewal, activity additions and data
UX Lab
The Ministry of Sports hosted the ‘User Experience Lab’ (UX Lab) at its headquarters in Dubai to enhance sports sabbatical services. The event presented an in-depth simulation of the digital customer journey, allowing participants to evaluate the sports sabbatical services offered by the Ministry. Attendees included representatives from various sports federations, the











