Destination and travel brands seeking a greater share of Saudi Arabia’s high-value outbound market need to look beyond awareness and focus on the factors that ultimately convert traveller interest into bookings, according to industry leaders speaking at WTM Spotlight Riyadh. During the
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On behalf of H.E. Ahmed Al-Khateeb, Minister of Tourism, Saudi Tourism Authority (STA) CEO Ageel AlShaibani has officially opened the inaugural WTM Spotlight Riyadh, marking the launch of a new international meeting place for the travel and tourism industry as Saudi Arabia continues its transformation into one of the world’s most dynamic tourism markets under […]
Saudi Arabia’s international leisure tourism is forecast to grow by 93% between 2025 and 2030, outpacing growth across the Middle East and globally, according to a new Tourism Economics report, Saudi Arabia: An Emerging Global Tourism Powerhouse, presented today at WTM Spotlight Riyadh. Speaking during the opening day, Dave Goodger, Managing Director, EMEA, Tourism
flyadeal, Saudia Group’s fast-growing low-cost carrier and one of the largest low-cost airlines in the GCC, will showcase its expanding role in supporting Saudi Arabia’s tourism ambitions at the World Travel Market (WTM) Riyadh. At the event which will take place from 08–10 September 2026, the airline will highlight its role in enabling more accessible […]
WTM Spotlight Riyadh, organised by RX, a global leader in events and exhibitions, will open its doors tomorrow, 8 September, marking the beginning of a new platform designed to connect the world to Saudi Arabia and Saudi Arabia to the world as the Kingdom continues its rapid tourism transformation under Vision 2030. Taking place […]
WTM Spotlight Riyadh has unveiled the conference programme for its inaugural edition, bringing together international and regional tourism leaders to examine the opportunities emerging from Saudi Arabia’s rapidly expanding visitor economy. Taking place from 8–10 September 2026 at the Riyadh Front Exhibition & Conference Center (RFECC), the three-day programme
As Saudi Arabia moves into the next phase of its tourism transformation, developing the skills, leadership and local capabilities required to translate unprecedented investment into sustainable economic value will become increasingly important, according to Ibrahim Osta, Senior Economic Growth Director and Global Tourism Lead at Chemonics International, and Professor of
Saudi Arabia is entering an exciting phase of outbound travel, fuelled by greater global mobility and a rising demand for premium experiences, factors that will be addressed during the forthcoming WTM Spotlight Riyadh when it welcomes global travel leaders for its first edition in 2026. According to data from Coherent Market Insights, the Kingdom’s […]
As Saudi Arabia advances its Vision 2030 agenda, the first WTM Spotlight in Saudi Arabia will convene global travel leaders in Riyadh from 29 September to 1 October 2026. The landmark event will connect international and Saudi travel communities to explore the Kingdom’s rapidly expanding inbound and outbound tourism markets. Set against the backdrop […]
RX, a global leader in events and exhibitions and organiser of Arabian Travel Market (ATM), World Travel Market (WTM), and WTM events in Cape Town and Sao Paulo, has officially announced the launch of WTM Spotlight in Saudi Arabia. The inaugural event is scheduled to take place in Riyadh, Saudi Arabia, from 29 September to […]



















