From Tradition to Seamless Innovation: The Surge in Gift Card Popularity Among Young Saudi Consumers
YOUGotaGift, the leading marketplace for digital gift cards in the Middle East, cites that the MENA region’s e-commerce market is expected to reach 213.75 billion Saudi Riyals (SAR) by 2026[1]. Gen Z and Millennials are leading the transformation, with mobile commerce being a major driver,
