IdeaCrate Edutainment Company is the team behind the beloved Orange Wheels, Orange Hub, and Orange Seeds nursery. The company proudly announces the launch of the 5PM Club, a new, thoughtfully designed after-school program for children aged 3 years and above. Running Monday to Friday from 5:00 PM to 6:00 PM, the 5PM Club is included at no extra cost for all Orange Wheels visitors, offering families a purposeful, screen-free activity slot during the crucial after-school hours.
The 5PM Club is available across nine Orange Wheels centres, five of which are located across Dubai (Circle Mall JVC, Palm Jumeirah Mall, Town Centre Jumeirah, Nad Al Sheba Mall, Dubai Mall – Zabeel Extension) and four in Abu Dhabi (Al Raha Mall, Al Wahda Mall, Reem Mall, Al Ain Tower Khalidiya). No prior booking is required, and all children aged 3+ are welcome to join.
Each week, children can explore a different developmental focus through a five-week rotating cycle of themed activities- hands-on building and problem-solving in the Creator’s Nest, sensory exploration in the Sensory Lab, imaginative storytelling in Dotted Stories, drama and movement in On Stage, and science-based fun in the STEM Lab. These sessions are designed to support cognitive, sensory, and creative development, making after-school hours both fun and enriching.
The launch of the 5PM Club reflects Orange Wheels’ commitment to supporting families with programs that blend entertainment and age-appropriate learning. By encouraging weekday visits and longer stays, Orange Wheels continues to deliver exceptional value to families across Abu Dhabi and Dubai, while reinforcing its mission: Play, Discover, Create.
Shifa Yusuffali, CEO of IdeaCrate Edutainment Company, said: “The 5PM Club is a natural extension of our promise to families. We’re proud to offer a structured experience that nurtures creativity, academics, and social development, setting a new standard for after-school enrichment in the UAE.”
The 5PM Club is available at all Orange Wheels locations across the UAE.
