Middle East News 247


Middle East, January 2023 – The Ascott Limited, the leading international lodging owner-operator, has entered into a partnership with Djibouti leading real estate group, Salaam Properties, to launch its first property in Djibouti and twelfth in Africa – Citadines City Centre Djibouti. Set to open in 2024, the stunning property will welcome guests to a world of infinite possibilities under its innovative apart-hotel concept, as part of the Group’s award-winning Citadines brand.

Housing 83 units and catering to the needs of every traveller, Citadines City Centre Djibouti boasts spacious studios, and sophisticated one- and two-bedroom apartments. Guests will also be treated to a host of world-class amenities, including a state-of-the-art gymnasium,stylish meeting rooms, a quaint residents’ lounge and an exquisite restaurant. The new property will introduce Djiboutian residents and visitors to Ascott’s innovative apart-hotel concept, complementing the leading lodging owner-operator’s existing award-winning hotel apartment offerings in the African subcontinent, including Nairobi.

Fatima Zahra Muhammad, General Manager at Salaam Properties says: “We are delighted to partner with Ascott, the global expert in the extended stay and serviced apartments segment of the hospitality sector, to introduce the first Citadines in Djibouti. Djibouti has a tremendous need for hotel apartments with international standards to meet the business travellers’ growing demand, and Salaam Properties is poised through its strategic alliance with Ascott, to further enhance the hospitality offerings within the city”

Strategically located in the heart of Djibouti, Citadines City Centre Djibouti will offer guests the ultimate convenience of being in close proximity to the country’s key commercial and leisure hub, including the Port of Djibouti, Djibouti Free Zone and shopping malls; making it the ideal hospitality destination for business and leisure travellers for both short and extended stays. Situated at the southern entrance of the Red Sea, Djibouti strategically bridges the Middle East and African regions and is internationally recognised as a vital trade route connecting major international shipping lanes across Asia, Africa and Europe.

Vincent Miccolis, Managing Director for Middle East, Africa, Turkey and India at The Ascott Limited says: “We are delighted to partner with Salaam Properties to introduce our award-winning Citadines brand to the dynamic and evolving hospitality landscape in Djibouti. Citadines is one of our most popular brands amongst vibrant travellers across the world, offering guests the flexibility and practicality of a serviced apartment with hotel services and locally influenced experiences. We are confident that Citadines City Centre Djibouti will become a highly sought-after destination for both global and local travellers.”

The Ascott Limited is also offering guests complimentary membership to its revered loyalty programme – Ascott Star Rewards (ASR). Members can enjoy a host of dynamic services including the lowest and best booking rates, discounts and perks. New members can also avail of up to 30% off on global bookings as part of the ASR loyalty programme.

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