The Smash Room Redefines UAE’s Entertainment Landscape with Unique Concept
The Smash Room, the UAE’s first-of-its-kind and trailblazing entertainment concept continues to elevate the region’s entertainment scene and change the face of leisure with dynamic and innovative concept launches in 2024. Well-known for providing guests a safe and unconventional way to de-stress, The Smash Room has achieved new milestones this year, introducing two unique experiences that reinforce its position as an industry disruptor.
Since its inception in 2018, The Smash Room has welcomed over 37,000 visitors across its first Dubai and Abu Dhabi locations. Staying true to its sustainability commitment, the venue has also recycled more than 96,100 electronic items and 617,000 glass items, demonstrating an environmentally conscious approach.
Throughout 2024, The Smash Room has continued to elevate and transform UAE’s entertainment scene. Co-founded by Ibrahim Abudyak, a visionary and creative entrepreneur, driven by his commitment to pushing boundaries with innovative and unconventional concepts, The Smash Room was created to provide an alternative outlet for stress relief, merging recreation with wellness. By continuing to think outside the box, Ibrahim has further launched two new concepts this year including The Smash Mobile and The Smash Room City.
An innovative mobile smash room concept launched in July 2024, The Smash Mobile is designed to bring an on-the-go smashing experience directly to customers’ doorsteps, making it a unique addition for birthday celebrations, special occasions, private gatherings or corporate events. Equipped with everything needed for a full smashing session, The Smash Mobile allows individuals to de-stress and relieve tension wherever they are.
The newest addition to The Smash Room’s line-up of concepts is The Smash Room City, the region’s first multi-themed smash room concept located in Sport Society Mirdif. Launched in October 2024, this new location adds a new layer of excitement to the traditional smash room experience by introducing various themed smash rooms that are immersive and mimic real-world settings including an office, a restaurant, a supermarket and a laundry room, transporting guests to different worlds.
“With the recent launch of our new concepts and locations, we aim to push the boundaries of entertainment and leisure in the UAE and provide a safe and creative outlet for individuals looking to de-stress, release pent-up energy and also have fun during the process. With The Smash Mobile and The Smash Room City, we’re thrilled to be making this unique experience accessible to an even wider audience in the region.”, comments Ibrahim Abudyak, CEO and co-founder of The Smash Room.
As The Smash Room rolls out immersive concepts in the UAE, it continues to raise the bar for alternative entertainment in the UAE, proving that these concepts can be viable in the region.
Last Updated on 1 month by News Desk 1
