September 24, 2023
Automotive Events marketplace launches at ADIHEX 2023

Unique online platform targets the UAE and GCC region’s 4×4 market marketplace was launched at the Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) held at the Abu Dhabi National Exhibition Centre from September 2-8, 2023.

The new online platform, with a head office and workshop in Al Ain, Abu Dhabi emirate, UAE, exclusively targets the off-road/4×4 vehicle customisation and modification market in the UAE and the rest of the GCC region. exhibited three modified 4×4 vehicles at its exhibitor stand at ADIHEX 2023, underlining the new company’s innovation and 4×4 vehicle transformation capabilities.

Hamid Shah, CEO of marketplace, said: “ platform is not solely about vehicle enhancements; it is about kindling aspirations, embracing innovation, and transcending limitations.

“ is not merely about reshaping metal but about moulding dreams and aspirations. It represented the fusion of innovation and potential in off-road customisation. stakeholders pose for a group photo at ADIHEX 2023. stakeholders pose for a group photo at ADIHEX 2023. Image:

“Our platform serves as a portal not just for introductions but for embarking on a journey that explores the uncharted territories of vehicular metamorphosis. As we tread the off-road vehicle market, we stand on the precipice of evolution, harnessing market growth momentum and aligning with the compass of consumer desires,” Shah added.

Market focus

Powered by AI, the company’s business model targets the 4×4 vehicle customisation and modification sector in the UAE and the rest of the GCC by partnering with globally renowned specialist 4×4 parts manufacturers and brands, including Fox, Ironman, Dobinsons, ARB, and AOR.

The online platform offers 4×4 customers enhanced suspensions, optimised performance, exterior and interior transformations, and vehicle protection solutions such as bull bars, tow bars, underbody safeguards, and long-range fuel tanks.

The company’s product categories and services include camping, drivetrain, engine performance, equipment, exterior, interior, lighting, rims, tyres, and suspension.

The platform now offers services to and for individual 4×4 vehicle owners, law enforcement, defence, commercial and multi-utility vehicles, VIP vehicle conversions, ambulances, mobile workshops, and mining vehicles across the UAE and the rest of the GCC region.

Featured image: exhibitor stand at ADIHEX 2023. Image:

For more information: +971 3 734 4141 / WhatsApp: +971 50 969 2444

Arnold Pinto

Arnold Pinto

Arnold Pinto is an award-winning digital-first journalist with wide-ranging Middle East and Asia experience in the tech, space, aerospace, aviation, defence, luxury watchmaking, business, fashion, and automotive verticals. He is passionate about conserving endangered native wildlife globally and protecting the world’s oceans from plastic pollution, overfishing, and climate change. Arnold enjoys 4x4 off-roading and camping.
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