Jaguar releases a tease image of its dramatic new creative philosophy – Exuberant Modernism, that will inspire future vehicles.
The image of the rear detail, provides a glimpse into the brands design vision that will showcase bold forms and exuberant proportions.
Jaguar will globally reveal its Design Vision Concept at one of the world’s premier art festivals, Miami Art Week on 2nd December 2024. With a presence in two locations, Jaguar will create meticulously curated gallery spaces and work with diverse emerging artists that share the Copy Nothing ethos of its founder, Sir William Lyons.
This ethos can trace its roots back to 1935 and is built on embracing unexpected and original thinking and a brand character that commands attention through fearless creativity.
THIS IS JAGUAR. BOLD. DRAMATIC.FEARLESS
