Top 5 Tips To Executing A Successful Event

The events industry in the region is booming thanks to markets such as the United Arab Emirates (UAE) and Kingdom of Saudi Arabia (KSA) hosting large-scale international events and initiating national legislations to grow their events sectors in recent months. 

Most recently, KSA launched its Events Investment Fund (EIF), pledging $3.7 billion in capital for sustainable infrastructure development of the cultural, tourism entertainment and sports sectors. Similarly, the Dubai Chamber of Commerce and Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) have implemented strategic steps towards positioning the UAE as a global hub for business and leisure events. 

Consequently, the demand for staffing the burgeoning events and entertainment industries has continued on a positive upward trajectory, with agencies seeking to hire highly-skilled event organisers and experts who can hit the ground running. From experience, at THA Staffing, we understand that organising a successful event involves a substantial amount of pre-planning, and efficient on-ground support, to ensure everything runs smoothly. Event organisers in the region must thus consider five key points to ensure a seamless event.

Top 5 Tips To Executing A Successful Event

Know your audience

It is essential to identify the demographic, interests, mindsets and behaviours of the target audience. Focusing the bulk of the planning phase on building and setup activities may not always guarantee a noteworthy event. However, organisers who prioritise guest touchpoints and curate bespoke experiences in the planning process will set themselves apart from the competition. 

From the moment a guest arrives at the venue to the time they leave, it is crucial to check in and see how the guest feels at various points of the event. Ensure guests feel comfortable, inspired and appreciated, which will ensure guest satisfaction and ultimately retention for future events. The first event will also help determine what type of activities guests resonate with and creates the opportunity to distinguish a mediocre event from a great one.

Incite positive emotions 

Successful events often inspire positive emotions and appreciation between the organisers, attendees and staff. Whether it is an award ceremony, an event or an exhibition, it is important for event experts to connect with the guests, ensuring they’re enjoying their time and perhaps even forming a sense of belonging. This results in greater satisfaction, leading to positive reviews and repeated visits. Guests often share their experiences with others and on social media platforms, generating a buzz around the event, leading to word-of-mouth marketing and a better reputation for organisers.

Be different 

Organisers need to be creative in their approach. Thinking outside the box and using innovative concepts will make a regular event memorable. Offering personalised experiences by incorporating guests’ needs and preferences in the planning process is vital. Furthermore, integrating the use of technology to create immersive experiences will enhance moments and differentiate the events from other competitors. For example, using interactive displays, augmented reality, or virtual reality will create a unique and interactive experience for attendees.

More is not always better

The concept of “more is better” does not hold true for events. Deploying excess staff causes confusion, inefficiencies, and higher costs for organisers. Similarly, understaffing leads to unfulfilled tasks, disgruntled staff, and unsatisfactory guest experiences. From conceptualising an event’s creative narrative to way-finding staff guiding guests onsite, every staffing role must be well defined. For example, the role of a project director is that of a conductor in a symphony: managing the efforts of everyone and ensuring harmony between all the distinct roles. 

Knowledge Retention 

By retaining knowledge of what worked and what did not in previous events, organisers can make informed decisions and streamline processes across the planning and execution phases. Collecting and analysing guests’ feedback can help organisers to identify improvement areas and adapt to future events. This iterative process leads to continuous progress, ensuring each event is progressively better.

At THA Staffing, we average over 1,000 events per year – ranging in size from the deployment of promoters for a product launch to the deployment of hundreds of staff for music festivals and are often approached to provide advisory services to validate and confirm staffing levels for major regional events. By implementing a thoughtful and strategic approach, event organisers can create unforgettable experiences that leave a lasting impression.

Last Updated on 9 months by News Desk 2