Toyota relaunches the Land Cruiser ‘70’ in Japan
The Land Cruiser series is now 72 years old
Toyota has relaunched the Land Cruiser ‘70’ in Japan. The latest iteration of the iconic 4×4 vehicle features a proven off-road design, rigid frame, exceptional essential performance, and simple component structure.
First launched as the Toyota BJ on August 1, 1951, the Land Cruiser series is now 72 years old.
Immediately after its launch, it became the first vehicle to climb to the sixth station of Mount Fuji in Japan. From that time, it has fulfilled its mission of delivering safety and security to people in places that can only be reached in the Land Cruiser.
Developed and refined based on the actual usage situations of global customers, the Land Cruiser provides reliability, durability, and off-road performance that allows people to go anywhere and anywhere and return safely.
This concept has been passed down and evolved. With cumulative sales of about 11.3 million units in approximately 170 countries and regions worldwide, the Land Cruiser has supported the lives and livelihoods of people across the globe.
Universal values
Since its launch in 1984, the 70 Series has continued to embody the reliability, durability, and off-road performance that comprise the universal values of the Land Cruiser.
Relaunched in Japan on November 29, 2023, the Land Cruiser ‘70’ has a 2.8-litre direct-injection turbo diesel engine that combines powerful driving performance with superb fuel economy.
With a maximum output of 150 kW (204 PS) and a maximum torque of 500 Nm (51 kgf·m), it guarantees the dynamic off-road performance that has become synonymous with the Land Cruiser 70 Series.
In addition to its rigid traditional ladder frame and electronic differential locks, the Land Cruiser ‘70’ adopts an array of driving and braking control systems, including Vehicle Stability Control (VSC), Active Traction Control (A-TRC), Hill Start Assist Control (HAC), and Downhill Assist Control (DAC), to deliver superb steering stability.
The vehicle also pairs outstanding off-road driving performance with improved on-road comfort, combining improved suspension for superior ride comfort with a 6-speed automatic transmission for smooth driving and steering performance.
Dominated by horizontal and vertical lines, the exterior design of the 70 Series inherits the series’ unique silhouette, emphasising its utility and superb stability in all types of terrain.
The Land Cruiser ‘70’ interior retains the series’ powerful horizontal design theme and functional off-road layout. Operations are simple across diverse usage scenarios. The cabin features luxurious materials.
The Land Cruiser ‘70’ features a wide range of safety features, including a back monitor and Toyota Safety Sense. Featuring the new pre-crash safety, auto-control lighting, and drive-start control functions, Toyota Safety Sense provides safety and peace of mind when driving off-road and parking and shifting gears.
Featured image: The Land Cruiser ‘70’ was relaunched in Japan on November 29, 2023. Image: Toyota
