The Eid Al Etihad Team has announced an open invitation for artists, designers, and creative businesses across the UAE to contribute to the official merchandise collection for the nation’s 54th Eid Al Etihad celebration, taking place on December 2.
Launched under the banner of the “Year of Community”, the initiative aims to spotlight the country’s vibrant creative talent while fostering a deeper sense of national pride. Organisers are seeking merchandise concepts that transcend traditional souvenirs, offering meaningful keepsakes that celebrate the UAE’s cultural heritage and future aspirations.
Eisa Alsubousi, Director of Strategic and Creative Affairs for the Eid Al Etihad Team, said the initiative embodies collaboration and inclusivity. “This open call is about partnership and inclusion, giving the creative community a chance to play an active role in strengthening the nation’s story,” he noted.
Selected designs will be featured in the official Eid Al Etihad merchandise range, available to the public as part of this year’s celebrations. Participants are encouraged to integrate the Eid Al Etihad brand identity into their creations and to share their work on social media, contributing to the spirit of unity and collective celebration.
By blending creativity with cultural storytelling, the campaign aims to ensure that every piece of merchandise not only commemorates the 54th Eid Al Etihad but also serves as a lasting symbol of shared national identity.
