Veritone and base to manage Airspeeder's digital media hub
July 13, 2024

Airspeeder signs digital media hub agreement with Veritone and base

Pact gives eVTOL racing series fans a unique viewing experience

Airspeeder – the world’s first racing series for crewed electric flying cars – has entered a multi-year deal with Veritone, a leading provider of AI technology and solutions, to leverage its Digital Media Hub (DMH) for managing and enhancing the digital media platform activities of the entire Airspeeder racing series.

Under the terms of the agreement, Veritone DMH, in collaboration with the UK-based cloud media solutions provider base, will manage Airspeeder’s digital media, broadcast content, and data.

The partnership, announced in London on December 14, 2023,  aims to streamline operations, facilitate global content distribution, enhance fans’ viewing experience, and establish Airspeeder as an unqiue motorsport event

Media operations consolidation

The collaboration will enhance Airspeeder’s media operations, providing fans exclusive access to technology, pilots, teams, and the unique race action that defines the Airspeeder eVTOL racing series.

Stephen Sidlo, Global Director of Media at Airspeeder, said: “Veritone’s expertise in sports is evident in their ability to streamline operations and uncover revenue opportunities for customers through AI. Airspeeder is eager to tap into this wealth of industry knowledge to elevate our sport into a global series.

“As a nascent sport, Airspeeder needs to work with best-in-class industry leaders to grow its sports rights proposition; Veritone and base are the perfect combination to help us succeed,” Sidlo added.

David Candler, Senior Director, Customer Solutions at Veritone, stressed: “We are extremely proud to provide AI-powered solutions – in partnership with base – to support and promote this fantastic new race series, pushing the boundaries of innovation in aviation and motorsports.”

Ben Foakes, CEO of base, said: “Airspeeder is a really exciting new business, perfectly aligned with our team’s expertise in providing cloud-native solutions for major sports, gaming brands, and media and entertainment companies.

“We love to get involved early with cutting-edge ventures, with particularly complex technical workflow challenges to solve, and to go on the scale journey with them.”

The Airspeeder racing series features electric vertical take-off and landing (eVTOL) technology, with crewed human pilots navigating the innovative vehicles on an aerial course.

Featured image: Airspeeder is the world’s first racing series for crewed electric flying cars. Image: Airspeeder

    Arnold Pinto

    Arnold Pinto

    Arnold Pinto is an award-winning journalist with wide-ranging Middle East and Asia experience in the tech, aerospace, defence, luxury watchmaking, business, automotive, and fashion verticals. He is passionate about conserving endangered native wildlife globally. Arnold enjoys 4x4 off-roading, camping and exploring global destinations off the beaten track.
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