VOSS, the premium Norwegian water brand celebrated for its purity, sustainability, and commitment to healthy living, is providing hydration support at select activations during the Dubai Fitness Challenge 30×30. Through collaborations with lifestyle and wellness partners, VOSS will ensure participants stay refreshed and energized while engaging in the city-wide movement promoting daily physical activity.
The Dubai Fitness Challenge, initiated by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, runs from October to November. It features fitness activities, free classes, community hubs, and large-scale events that encourage residents and visitors to stay active and healthy.
VOSS shares the values at heart of DFC, active living, wellbeing, and responsibility. In collaboration with select partners, including the Mall of the Emirates Community RunandBanya Forrest Community Run, VOSS will provide hydration at key activations, helping participants stay refreshed, energized, and focused throughout their fitness journey.
“Hydration is key to performance and wellbeing,” said VOSS. “We’re excited to support these activations and encourage the community to stay active, while reinforcing our commitment to quality, health, and sustainability.”
As part of the UAE’s ongoing national sustainability initiatives, VOSS is spotlighting its eco-conscious efforts. Its bottles, available in reusable glassand recyclable PET plastics, offer participants hydration that is clean, premium, and environmentally responsible.
