Watches And Wonders Geneva 2024 Begins On Time
Featuring 54 Prestigious Watch Brands
Geneva has set in motion the most extravagant display of horological excellence in the world as Watches and Wonders Geneva 2024 begins in the scenic Swiss city.
The iconic event commenced on April 9, 2024, for watch industry attendees worldwide, setting the stage for Geneva’s largest watch event ever. The doors swung open for the industry professionals, marking the commencement of an event that was set to redefine the boundaries of horological indulgence.
Public Access
While the initial four days are exclusively reserved for industry professionals, a groundbreaking move sees Watches and Wonders Geneva 2024 opening its doors to the general public from April 13 to 15, 2024.
This unprecedented move aims to democratise the world of horology, inviting enthusiasts of all ages to partake in the festivities. The watchesandwonders.com platform provides a detailed itinerary of events.
A staggering 54 prestigious watch brands have converged under one luxurious roof against the backdrop of Geneva’s picturesque setting, poised to unveil their latest masterpieces and collections in perfect synchrony.
From immersive activities to captivating exhibitions, each brand promises a memorable experience for visitors.
The Watches and Wonders Geneva Foundation (WWGF) hosts Watches and Wonders 2024.
Watchmaking Culture
Whether one is a novice to the world of horology or a seasoned collector, the programme of Watches and Wonders Geneva 2024 caters to all fans. It offers a rare opportunity to delve into the rich tapestry of watchmaking culture, offering insights into an industry fuelled by innovation, artisanry, and unbridled passion.
Particular emphasis is placed on fostering interest among younger generations in a nod to the future.
Matthieu Humair, CEO of WWGF, expressed his delight at the increasing engagement from the youth, highlighting an average age of 35 among attendees on public days.
The introduction of the LAB heralds a new era of innovation, where schools, start-ups, and exhibiting brands converge to showcase their vision of tomorrow’s watchmaking.
The Auditorium is hosting a series of enlightening conferences, while Luc Debraine’s evocative photo exhibition, ‘Timekeepers,’ offers a poetic reflection on the essence of time.
Exclusive Guided Tours
For the digitally inclined, ‘The Time Show,’ a social media magazine, provides daily recaps, ensuring followers remain immersed in the event’s excitement. Moreover, the public now has the opportunity to register for exclusive guided tours, offering unparalleled insights into the intricate world of horological artisanry.
Beyond the confines of Palexpo-Geneva, the Watchmaking Village beckons in the heart of Geneva City, offering cultural and educational activities for all.
Watch the video (teaser) here:
From guided tours to interactive workshops, the village serves as a beacon of Geneva’s rich watchmaking heritage, inviting visitors to partake in its legacy.
As the spring sun sets on April 11, the festivities reach a crescendo with an evening celebration featuring street entertainment, artists, and a concert by the renowned DJ Lost Frequencies.
This star-studded affair promises to be a highlight of the event, captivating audiences with its blend of artistry and spectacle.
About WWGF
Following the Watches and Wonders Geneva 2022 debut, Rolex, Richemont, and Patek Philippe joined forces to establish the WWGF in September 2022.
This non-profit entity, headquartered in Geneva, marks a collaborative effort to advance the artistry and innovation of watchmaking globally.
WWGF champions the pinnacle of watchmaking excellence on a global scale. In particular, the foundation endeavours to curate exceptional exhibitions showcasing horological mastery and fine jewellery artisanry through physical showcases or digital platforms
The programme and tickets of Watches and Wonders Geneva 2024are available on watchesandwonders.com
High-end watch brands exhibiting at Watches and Wonders Geneva 2024:
A. Lange & Söhne, Alpina Watches, Angelus, Arnold & Son, Artya Watches, Baume & Mercier, Beauregard, Bell & Ross, Bremont, Cartier, Chanel, Charriol, Chopard, Chronoswiss, Cyrus Genève, Czapek & Cie, Eberhard & Co., Ferdinand Berthoud, Frederique Constant, Gerald Charles, Grand Seiko, Grönefeld, H. Moser & Cie., Hautlence, Hermès, Hublot, Hysek, IWC Schaffhausen, Jaeger-LeCoultre, Laurent Ferrier, Louis Moinet, Montblanc, Nomos Glashütte, Norqain, Oris, Panerai, Parmigiani Fleurier, Patek Philippe, Pequignet, Piaget, Raymond Weil, Ressence, Roger Dubuis, Rolex, Rudis Sylva, Speake Marin, TAG Heuer, Trilobe, Tudor, U-Boat, Ulysse Nardin, Vacheron Constantin, Van Cleef & Arpels, Zenith.
Featured image: Watches and Wonders Geneva 2024 is being held at Palexpo-Geneva. Credit: Watches and Wonders Geneva Foundation
